regional paper essays

local paper articles William Greider, a national issues journalist was cited as saying the incredible, unreported story in globalization is about force, not belief system. It's about how account and business consistently, persistently embed their own self-intrigued arrangements and special cases into decides and understandings that are then reported to general society as facilitated commerce. Obviously this being just one keeps an eye on assessment, territorial coordination can carry neighboring nations closer to more liberated exchange. This essayist will clarify the job of provincial coordination with worldwide business and examine the favorable circumstances and burdens of local mix between those nations partaking in the North American Free Trade Agreement (NAFTA). What's more, this author will thoroughly analyze the financial advancement phases of those equivalent nations and address the repercussions of monetary improvement for worldwide businessAs of December 1999, there were 214 understandings int roduced to the GATT (General Agreement on Tariffs and Trade) and the WTO (World Trade Organization), with 134 viewed as basically. From an overall viewpoint, one of the general objectives of the GATT and WTO is to diminish exchange boundaries. Notwithstanding, a few nations have decided to move the procedure of decreased exchange obstructions along by going into provincial exchange concurrences with other neighboring nations. Financial speculations anticipate that these provincial exchange understandings advancing more liberated exchange advantage all part nations. A portion of the advantages from more liberated exchange because of local incorporation can be distinguished through more prominent world creation, nations being perceived as a progressively effective maker of a specific decent or administration and incitement in financial development. Moreover, political participation is set up when close by economies meet up and depend on one another. Having this relationship can essentially diminish the potential for savage clash between the states and can improve the general political influe... <!

Psychology of Dreams Essay -- Dreaming Psychological Freud Essays

Brain science of Dreams To numerous individuals, dreams are the musings that happen while dozing, having practically spiritualist characteristics. For centuries the criticalness of dreams has gotten away even the most brilliant of savants and intelligent people. Numerous individuals have estimated regarding why individuals dream and what implications the fantasies have however as of late two speculations have picked up believability in responding to those inquiries. The primary hypothesis is Sigmund Freuds and the other is known as the intellectual hypothesis of dreams otherwise called natural determinism. Freud introduced his hypothesis about dreams in the book The Interpretation of Dreams in 1899. In it he decides to demonstrate there is a mental method which makes it conceivable to decipher dreams and that understanding has a critical importance to cognizant existence (Freud 35). Freuds hypothesis not another hypothesis; Joseph deciphers Pharaohs dream in Genesis 41 of the Bible. Despite the fact that even in the Bible dreams are given a puzzling quality, Freud expresses that coherent idea can distinguish both clear and concealed importance in dreams. To decipher the fantasies, the subject must be three things: agreeable, loose, and liberal. To unwind and be agreeable the subject should rests and close their eyes. Shutting the eyes likewise helps increment focus on musings. Next, the subject must express everything that strikes a chord and not dismiss certain contemplations since they may appear to be irrelevant. Freud calls this procedure free affiliation in light of the fact that by having contemplations follow musings, affiliations can be seen between two apparently inconsequential subjects (Freud 133-134). When the patient is prepared to discuss the fantasy the individual examining the fantasy poses certain inquiries to get more data about the fantasy, a techni... ....purdue.edu/guidetotheory/analysis/freud3.html. Fish, Dr. Tom. Freud Essay. 30 July 1999. Cumberland College. Keep going saw on 11 Nov. 2004 http://cc.cumberlandcollege.edu/acad/english/litcritweb/hypothesis/freud.htm. Freud, Sigmund. The Interpretation of Dreams. Trans. James Strachey. New York: HarperCollins 1998. Blessed Bible: The NIV Study Bible. Terrific Rapids: Zondervan, 1995. Mill operator, Robert M. Rest. Keep going saw on 16 Nov. 2004 http://serendip.brynmawr.edu/bb/neuro/neuro98/202s98-paper1/Miller.html. Phillips, John. Dream Work. 14 Sept. 2001. Keep going saw on 16 Nov. 2004 http://courses.nus.edu.sg/course/elljwp/dreamwork.htm. What Dreams Are Made Of Page 2. Keep going saw on 14 Nov. 2004 http://www.msnbc.msn.com/id/5569244/site/newsweek/. What Dreams Are Made Of Page 3. Keep going saw on 14 Nov. 2004 http://www.msnbc.msn.com/id/5569245/site/newsweek/.

How Does In-Store Analytics Work

How Does In-Store Analytics Work You are most likely aware of how online stores keep an eye on you when you visit their websites. We’re getting quite used to being analyzed when we are shopping online, but what about when we visit physical stores? Is there a way to measure customer behavior in retail shops? © Shutterstock.com | SukanPhotoIn-store analytics is used for making sure brick-and-mortar shops can also gather data about their customers. This guide will look at what in-store analytics is all about by focusing on its benefits, the core customer behavior it measures and the different ways retailers can use it to their advantage.WHAT IS IN-STORE ANALYTICS?In order to understand how in-story analytics work, you must understand the definition of the term. At the time when buzzwords are flying off the shelves in the retail industry, it’s easy to get confused what counts as in-story analytics and what doesn’t.First, it is a good idea to define what analytics mean in this context. Analytics simply refers to the process of finding meaningful patterns in customer behavior. There are different ways this customer behavior can be measured, as well as monitored.The process often involves different technologies, such as software, to measure website metrics or video technology to analyze b ehavior. It is the processing of this data, which is referred to by analytics. As mentioned above, it is mainly used in the context of website analytics, but it can also refer to monitoring customer behavior in physical stores.The outcome of the analytics is then described through a range of metrics. For example, in behavior analytics there are three separate categories of metrics:Empiric metricsStatistical metricsCalculated metricsThe definition of in-store analyticsWhen it comes to in-store analytics, the processing of the customer behavior is focused on what happens inside the store. Thus, the analysis focuses on different customer behaviors, which can be measured when the customer is visiting the store.The target of the analysis is therefore the customer’s behavior in the store. On the other hand, location analytics puts the customer at the target of analysis, for example. In-store analytics is a much broader term and looks at the customer behavior, but only in the context of the store.In-store analytics is therefore focused on optimizing store performance. It is widely used in the retail sector to enhance both customer experience and drive sales.How can in-store analytics benefit a business?There are a number of benefits to applying in-store analytics. The most common three advantages of in-store analytics includes:In-depth information for different sectors â€" In-store analytics is great at providing information for different sectors within the business. You can learn more about customer behavior, which can, not only improve the product and service offered at the store, but also enhance product inventory. Together the information can help cut down costs at different sectors of the business. For example, you might be able to reduce inventory size or find a more suitable solution for storing heavy energy using items, such as frozen goods at a food store.Better understanding of customer needs â€" Naturally customer needs can be much better dealt with once you understand what customers are looking for at the store and the aspects driving their behavior. In-store analytics can reveal tips for better product replacement, for example. You can use the metrics to design the store in a way that better fits the customer narrative.Offers a way to develop the in-store experience and train staff â€" All of the above can also develop the way you train staff. This will in turn lead to better customer service, which has the potential to boost sales.MEASURING THE THREE PHASES OF CUSTOMER BEHAVIORIn-store analytics essentially focuses on three phases of customer behavior: entry, browsing and exit. In this section, we will look at these three data points separately and discuss the ways they can be measured and used as part of in-store analytics.EntryThe first phase of customer behavior deals with the entry. It is all about the customer entering the store and in-store analytics typically focuses on three different measurements:Visitor numbers â€" You want to look at how many customers enter the shop.When customers come You should also focus on the times when customers visit your shop. You might be able to see a pattern in shopping behavior and it can reveal a lot about when your shop is the quietest, for example.Where customers go first â€" Analyzing the entry also deals with the immediate direction your customers take when they enter your shop. Do they all follow a certain pattern?Entry analytics shouldn’t focus solely on customers entering the shop. Certain in-store analytics also look at customers who viewed the shop windows, for example. This can reveal a lot about things, such as shop appeal and products that ultimately make customers enter the shop.BrowsingThe second phase of customer behavior looks at what customers do inside the store. The in-store analytics of the browsing phase focus on measurements such as:The conversion rate â€" How many of the customers that entered the shop actually ended up buying a product.Av erage shopping cart size â€" What is the typical shopping cart size your customers have? You can look at the items your customers buy and see how long the customer looked at the specific items before making the decision to buy, for example.How customers move in the shop â€" The browsing phase also deals with the hot and cold zones inside the store. This is all about finding the areas where your customers spend the most time, the areas they avoid and the areas they are most likely to buy from instead of just browsing. The section also looks in more detail whether the customers have favorite products in the shop and if certain promotions work better than others.ExitFinally, in-store analytics also focuses on dealing with the exit phase of customer behavior. Exit is often the phase stores tend to focus on the least. Although the way and reasons customers leave your shop can reveal a lot more than why the entered the store. The exit phase focuses on measurements such as:Bounce rate â€" Bounce rate measures the ratio of customers entering the store and failing to engage in any activity within the shop â€" the so-called immediate leavers. It can reveal how many of your shoppers simply enter the shop and leave without making any sort of engagement, such as pausing to view a product, let alone to buy one. Make sure you don’t mix the in-store bounce rate with online bounce rate.How long customers stayed â€" You can look at the average time customers spent in the store. You should also compare the time shoppers who ended up buying a product spent at the store with the time shoppers who didn’t buy spent looking at the items.Did queues affect the decision to leave? â€" Exit analytics should also pay attention to the payment and queuing process at the store. You want to look at the average queue times and whether certain shoppers simply gave up because making the payment took too long.All of the above three phases are measured by focusing on a variety of different scen arios. You can then analyze the data and use it to improve four different aspects of the business. By focusing on these four different aspects inside the store, you can further test the ways customer behavior and engagement can be improved.The four different sections in-store analytics can improve include:Operations â€" The above three phases can help with operations, as you can choose the correct location in store for your products, as well as improve your inventory selection. You can use the products customers like the most to improve visitor numbers and adjust the shop layout to prevent cold zones from forming.Workforce â€" The three phases can also help with workforce management. As you’ll know the busiest times, as well as the bounce rates, you can guarantee the staff is free at the right times. Analyzing the phases can lead to improvements in productivity and enhance employee satisfaction, as you can adjust better to busy times and customer requests.Security â€" You’ll be able to improve in-store security, as you can see where possible thefts occur and how thieves moved around your store prior to the robbery.Marketing â€" Finally, in-story analytics of the three phases will enhance your marketing efforts. You’ll be able to focus on the promotions that lead to better conversion rates, as well as find the products and layouts that fit customer needs the best.QUESTIONS IN-STORE ANALYTICS SHOULD ANSWERWhen considering the use of in-store analytics it is important to ensure you focus on the essentials. There are certain things in-store analytics should be able to tell you. When choosing the products and platforms you want to use for analyzing customer behavior, you need to be able to answer the following questions.Does the store attract shoppers or buyers?There’s a difference between shoppers and buyers. The first is a group of people who visit the store to look around, but don’t necessarily buy anything. The second group consists of people who ente r the store with the mindset that they are going to spend money at the shop. You should be especially interested in the first group of people because you want to know how this group behaves at the store and what drives their decision to leave.In-store analytics is especially focused on this group. Whilst your cash flow can reveal a lot about your customers, you want different in-store analytics to tell you the story of the people who don’t end up buying.What is the optimal product mix?In-store analytics should also focus on revealing information about the products at the store, especially in terms of the optimal product mix. As anyone in the retail industry knows, merchandising is largely based on intuition. But with proper analysis of customer behavior, you can learn more about what works and what doesn’t.You can also get better information on product displays. If customers keep spending a lot of time in front of a certain product line without buying it, you can start focusing on why the product isn’t selling even though it is interesting to your customers.What is the ROI of the store?The return on investment or ROI is a crucial number in the retail industry. By collecting customer behavior data you can better understand the store’s ROI.Are customers shopping other things elsewhere? Why?In-store analytics should also provide you information about the products customers don’t buy at your store. For example, if you were a supermarket owner, it would be useful to know why customers buy all of their other basic goods except vegetable and fruit from your store. Information on the items your customers choose to shop elsewhere can help you direct your promotions to the sectors lacking behind or even improve the quality of the products you stock.What is the security in the store?Finally, you should ensure the platforms you use for in-store analytics help you improve the security at the store. You want to use the data to improve security, as this can have an important impact on your revenue stream as well. If there is a certain product thieves are stealing or a specific part of the store where products are stolen regularly, you can use the data to enhance security in these areas or place the products differently.It can also be a helpful idea to create a database of the thieves. Are there certain characteristics the robbers seem to share? Do they strike at specific times? You can also use things, such as video, to see whether certain things have prevented a potential thief from stealing.HOW IS IN-STORE ANALYTICS ACHIEVED?The above sections have introduced you to the concept of in-store analytics and the metrics you can learn by utilizing this strategy at your store. You’ve also been able to better understand what makes in-store analytics successful.But how can stores use in-store analytics and what methods are available for collecting in-store data?The different methods of collecting dataWhen it comes to in-store data analysis, retail ers have a selection of ways to measure the above behaviors and find out more about the way customers shop at the store. Whilst technology certainly offers the best options for gathering and analyzing data, there are certain old-fashioned methods to use as well.For example, you could opt for simple in-store questionnaires that measure customer experience. These could be conducted during all three phases: at the point of entry, while browsing and at the point the customer exits the store.But of course, technology has provided retailers a range of other alternatives to simply asking questions. The most common example is a simple sensory system at the store, which can count the customers entering the story. Furthermore, by utilizing surveillance video, you can follow the route customers take inside the store and how they behave in front of specific products.Furthermore, smartphones are also being utilized for in-store analytics. Through wireless Internet, you can gather different data sets on customers, such as the time-spent in-store or the areas they spent the most time in.Check out the below video for more information on WiFi in-store analytics and the possible dangers of using it without customers’ knowledge: Finally, you are able to harness information from your sale and transaction data. This can help you in calculating conversion rates, as well as conducting research on which promotions work the best.Examples of enablers for in-store analyticsFinally, it is a good idea to look at some of the enablers of in-store analytics. The following examples highlight the different options available for retailers and the wealth of information you can learn from to data the software systems allow you to collect.iBeaconApple has developed its own in-store analytics program to track customer behaviour. The iBeacon system uses the iPhones Bluetooth to track the customer’s movements in store.The customer can choose to opt-in to use the system, which essentially focuses on tracking your movements at the Apple store, for example. It’ll show the retailer the amount of time the person spent at the store and the areas the person spent the most time in. The system can even allow Apple to contact the customer with different promotional messages, which can boost sales.IndexIndex is another system, which is looking at in-store behavior in a more open setting. The system, developed by former Google employees, has already raised $7 million in funds.The app is similar to iBeacon in the sense that the customer can enable its use. Customers can create unique identification to use the app and allow it to view their credit card transactions. When the customers enter stores, which have enabled Index, the system will see if the person has shopped there before and notifies the customer over specific deals or favorite items available for purchase. The idea is to help customer experience become more personalized.NomiFinally, there’s another in-store analytics plat form called Nomi. The system combines new data gathered through smartphones with the more general information obtained from video surveillance, for instance. The company provides retailer-led data analysis and works together with the stores to ensure the information they gather is the most suited for the business needs. Unlike iBeacon and Index, Nomi’s attention is driven by the store and how the store can directly benefit from data collection.THE BOTTOM LINEIn-store analytics can connect the dots between the consumer, the store and the buying decision. It is a great way to learn more about how the store is able to attract customers and help retailers to optimize customer experience.With the help of technology, you are able to understand why customers visit your store, how they behave inside the store and what are the reasons behind them leaving empty handed. Brick-and-mortar stores have a number of different methods available for gathering this data and new technology is constant ly being invented to further in-store analytics. In-store analytics is a strategy that can drive sales and ensure customers enjoy shopping at your store.

How Does In-Store Analytics Work

How Does In-Store Analytics Work You are most likely aware of how online stores keep an eye on you when you visit their websites. We’re getting quite used to being analyzed when we are shopping online, but what about when we visit physical stores? Is there a way to measure customer behavior in retail shops? © Shutterstock.com | SukanPhotoIn-store analytics is used for making sure brick-and-mortar shops can also gather data about their customers. This guide will look at what in-store analytics is all about by focusing on its benefits, the core customer behavior it measures and the different ways retailers can use it to their advantage.WHAT IS IN-STORE ANALYTICS?In order to understand how in-story analytics work, you must understand the definition of the term. At the time when buzzwords are flying off the shelves in the retail industry, it’s easy to get confused what counts as in-story analytics and what doesn’t.First, it is a good idea to define what analytics mean in this context. Analytics simply refers to the process of finding meaningful patterns in customer behavior. There are different ways this customer behavior can be measured, as well as monitored.The process often involves different technologies, such as software, to measure website metrics or video technology to analyze b ehavior. It is the processing of this data, which is referred to by analytics. As mentioned above, it is mainly used in the context of website analytics, but it can also refer to monitoring customer behavior in physical stores.The outcome of the analytics is then described through a range of metrics. For example, in behavior analytics there are three separate categories of metrics:Empiric metricsStatistical metricsCalculated metricsThe definition of in-store analyticsWhen it comes to in-store analytics, the processing of the customer behavior is focused on what happens inside the store. Thus, the analysis focuses on different customer behaviors, which can be measured when the customer is visiting the store.The target of the analysis is therefore the customer’s behavior in the store. On the other hand, location analytics puts the customer at the target of analysis, for example. In-store analytics is a much broader term and looks at the customer behavior, but only in the context of the store.In-store analytics is therefore focused on optimizing store performance. It is widely used in the retail sector to enhance both customer experience and drive sales.How can in-store analytics benefit a business?There are a number of benefits to applying in-store analytics. The most common three advantages of in-store analytics includes:In-depth information for different sectors â€" In-store analytics is great at providing information for different sectors within the business. You can learn more about customer behavior, which can, not only improve the product and service offered at the store, but also enhance product inventory. Together the information can help cut down costs at different sectors of the business. For example, you might be able to reduce inventory size or find a more suitable solution for storing heavy energy using items, such as frozen goods at a food store.Better understanding of customer needs â€" Naturally customer needs can be much better dealt with once you understand what customers are looking for at the store and the aspects driving their behavior. In-store analytics can reveal tips for better product replacement, for example. You can use the metrics to design the store in a way that better fits the customer narrative.Offers a way to develop the in-store experience and train staff â€" All of the above can also develop the way you train staff. This will in turn lead to better customer service, which has the potential to boost sales.MEASURING THE THREE PHASES OF CUSTOMER BEHAVIORIn-store analytics essentially focuses on three phases of customer behavior: entry, browsing and exit. In this section, we will look at these three data points separately and discuss the ways they can be measured and used as part of in-store analytics.EntryThe first phase of customer behavior deals with the entry. It is all about the customer entering the store and in-store analytics typically focuses on three different measurements:Visitor numbers â€" You want to look at how many customers enter the shop.When customers come You should also focus on the times when customers visit your shop. You might be able to see a pattern in shopping behavior and it can reveal a lot about when your shop is the quietest, for example.Where customers go first â€" Analyzing the entry also deals with the immediate direction your customers take when they enter your shop. Do they all follow a certain pattern?Entry analytics shouldn’t focus solely on customers entering the shop. Certain in-store analytics also look at customers who viewed the shop windows, for example. This can reveal a lot about things, such as shop appeal and products that ultimately make customers enter the shop.BrowsingThe second phase of customer behavior looks at what customers do inside the store. The in-store analytics of the browsing phase focus on measurements such as:The conversion rate â€" How many of the customers that entered the shop actually ended up buying a product.Av erage shopping cart size â€" What is the typical shopping cart size your customers have? You can look at the items your customers buy and see how long the customer looked at the specific items before making the decision to buy, for example.How customers move in the shop â€" The browsing phase also deals with the hot and cold zones inside the store. This is all about finding the areas where your customers spend the most time, the areas they avoid and the areas they are most likely to buy from instead of just browsing. The section also looks in more detail whether the customers have favorite products in the shop and if certain promotions work better than others.ExitFinally, in-store analytics also focuses on dealing with the exit phase of customer behavior. Exit is often the phase stores tend to focus on the least. Although the way and reasons customers leave your shop can reveal a lot more than why the entered the store. The exit phase focuses on measurements such as:Bounce rate â€" Bounce rate measures the ratio of customers entering the store and failing to engage in any activity within the shop â€" the so-called immediate leavers. It can reveal how many of your shoppers simply enter the shop and leave without making any sort of engagement, such as pausing to view a product, let alone to buy one. Make sure you don’t mix the in-store bounce rate with online bounce rate.How long customers stayed â€" You can look at the average time customers spent in the store. You should also compare the time shoppers who ended up buying a product spent at the store with the time shoppers who didn’t buy spent looking at the items.Did queues affect the decision to leave? â€" Exit analytics should also pay attention to the payment and queuing process at the store. You want to look at the average queue times and whether certain shoppers simply gave up because making the payment took too long.All of the above three phases are measured by focusing on a variety of different scen arios. You can then analyze the data and use it to improve four different aspects of the business. By focusing on these four different aspects inside the store, you can further test the ways customer behavior and engagement can be improved.The four different sections in-store analytics can improve include:Operations â€" The above three phases can help with operations, as you can choose the correct location in store for your products, as well as improve your inventory selection. You can use the products customers like the most to improve visitor numbers and adjust the shop layout to prevent cold zones from forming.Workforce â€" The three phases can also help with workforce management. As you’ll know the busiest times, as well as the bounce rates, you can guarantee the staff is free at the right times. Analyzing the phases can lead to improvements in productivity and enhance employee satisfaction, as you can adjust better to busy times and customer requests.Security â€" You’ll be able to improve in-store security, as you can see where possible thefts occur and how thieves moved around your store prior to the robbery.Marketing â€" Finally, in-story analytics of the three phases will enhance your marketing efforts. You’ll be able to focus on the promotions that lead to better conversion rates, as well as find the products and layouts that fit customer needs the best.QUESTIONS IN-STORE ANALYTICS SHOULD ANSWERWhen considering the use of in-store analytics it is important to ensure you focus on the essentials. There are certain things in-store analytics should be able to tell you. When choosing the products and platforms you want to use for analyzing customer behavior, you need to be able to answer the following questions.Does the store attract shoppers or buyers?There’s a difference between shoppers and buyers. The first is a group of people who visit the store to look around, but don’t necessarily buy anything. The second group consists of people who ente r the store with the mindset that they are going to spend money at the shop. You should be especially interested in the first group of people because you want to know how this group behaves at the store and what drives their decision to leave.In-store analytics is especially focused on this group. Whilst your cash flow can reveal a lot about your customers, you want different in-store analytics to tell you the story of the people who don’t end up buying.What is the optimal product mix?In-store analytics should also focus on revealing information about the products at the store, especially in terms of the optimal product mix. As anyone in the retail industry knows, merchandising is largely based on intuition. But with proper analysis of customer behavior, you can learn more about what works and what doesn’t.You can also get better information on product displays. If customers keep spending a lot of time in front of a certain product line without buying it, you can start focusing on why the product isn’t selling even though it is interesting to your customers.What is the ROI of the store?The return on investment or ROI is a crucial number in the retail industry. By collecting customer behavior data you can better understand the store’s ROI.Are customers shopping other things elsewhere? Why?In-store analytics should also provide you information about the products customers don’t buy at your store. For example, if you were a supermarket owner, it would be useful to know why customers buy all of their other basic goods except vegetable and fruit from your store. Information on the items your customers choose to shop elsewhere can help you direct your promotions to the sectors lacking behind or even improve the quality of the products you stock.What is the security in the store?Finally, you should ensure the platforms you use for in-store analytics help you improve the security at the store. You want to use the data to improve security, as this can have an important impact on your revenue stream as well. If there is a certain product thieves are stealing or a specific part of the store where products are stolen regularly, you can use the data to enhance security in these areas or place the products differently.It can also be a helpful idea to create a database of the thieves. Are there certain characteristics the robbers seem to share? Do they strike at specific times? You can also use things, such as video, to see whether certain things have prevented a potential thief from stealing.HOW IS IN-STORE ANALYTICS ACHIEVED?The above sections have introduced you to the concept of in-store analytics and the metrics you can learn by utilizing this strategy at your store. You’ve also been able to better understand what makes in-store analytics successful.But how can stores use in-store analytics and what methods are available for collecting in-store data?The different methods of collecting dataWhen it comes to in-store data analysis, retail ers have a selection of ways to measure the above behaviors and find out more about the way customers shop at the store. Whilst technology certainly offers the best options for gathering and analyzing data, there are certain old-fashioned methods to use as well.For example, you could opt for simple in-store questionnaires that measure customer experience. These could be conducted during all three phases: at the point of entry, while browsing and at the point the customer exits the store.But of course, technology has provided retailers a range of other alternatives to simply asking questions. The most common example is a simple sensory system at the store, which can count the customers entering the story. Furthermore, by utilizing surveillance video, you can follow the route customers take inside the store and how they behave in front of specific products.Furthermore, smartphones are also being utilized for in-store analytics. Through wireless Internet, you can gather different data sets on customers, such as the time-spent in-store or the areas they spent the most time in.Check out the below video for more information on WiFi in-store analytics and the possible dangers of using it without customers’ knowledge: Finally, you are able to harness information from your sale and transaction data. This can help you in calculating conversion rates, as well as conducting research on which promotions work the best.Examples of enablers for in-store analyticsFinally, it is a good idea to look at some of the enablers of in-store analytics. The following examples highlight the different options available for retailers and the wealth of information you can learn from to data the software systems allow you to collect.iBeaconApple has developed its own in-store analytics program to track customer behaviour. The iBeacon system uses the iPhones Bluetooth to track the customer’s movements in store.The customer can choose to opt-in to use the system, which essentially focuses on tracking your movements at the Apple store, for example. It’ll show the retailer the amount of time the person spent at the store and the areas the person spent the most time in. The system can even allow Apple to contact the customer with different promotional messages, which can boost sales.IndexIndex is another system, which is looking at in-store behavior in a more open setting. The system, developed by former Google employees, has already raised $7 million in funds.The app is similar to iBeacon in the sense that the customer can enable its use. Customers can create unique identification to use the app and allow it to view their credit card transactions. When the customers enter stores, which have enabled Index, the system will see if the person has shopped there before and notifies the customer over specific deals or favorite items available for purchase. The idea is to help customer experience become more personalized.NomiFinally, there’s another in-store analytics plat form called Nomi. The system combines new data gathered through smartphones with the more general information obtained from video surveillance, for instance. The company provides retailer-led data analysis and works together with the stores to ensure the information they gather is the most suited for the business needs. Unlike iBeacon and Index, Nomi’s attention is driven by the store and how the store can directly benefit from data collection.THE BOTTOM LINEIn-store analytics can connect the dots between the consumer, the store and the buying decision. It is a great way to learn more about how the store is able to attract customers and help retailers to optimize customer experience.With the help of technology, you are able to understand why customers visit your store, how they behave inside the store and what are the reasons behind them leaving empty handed. Brick-and-mortar stores have a number of different methods available for gathering this data and new technology is constant ly being invented to further in-store analytics. In-store analytics is a strategy that can drive sales and ensure customers enjoy shopping at your store.

Achilles A Classical Hero Essay example - 1091 Words

Across the world, ordinary people find heroes that they aspire to imitate. Comic books portray heroes as super strong men in spandex suits, and although a three-year-old child might aspire to be superman, more mature audiences hopefully find more realistic figures to idolize. Take Barack Obama, the President of the United States; he worked his entire life to attain the highest position in our government, President. Obama was not born with a silver spoon in his mouth but to a single mother in Hawaii. Through hard work and motivation, he went to college and received an education at Columbia University. He later obtained a law degree from Harvard University and began working with the Democratic Party. In 1996 he was elected to the Illinois†¦show more content†¦In order to determine whom the true hero is, a basic understanding of the term is necessary. The Greeks believed that their epic heroes bear certain qualities that represent their value of arà ªte, or the use of values to be the best possible. They usually are stronger, smarter, and braver than a normal men and sometimes are sons of gods or of kings. A Greek hero’s birth can be somewhat abnormal and they are usually on a quest to contribute greatly to their people. Today, some of the Greek’s values are still applicable, but as culture has evolved so has society’s outlook on heroes. A Modern day hero is not usually royal or an offspring of a god, and he may not be as physically robust as the Greek warriors, but he still must be superior in character, motivation, intelligence, and altruism to be admired. Modern heroes are characters that are uncompromising in their beliefs, motivated to make a difference in humanity, certain of their actions, and unmoved by detriments to their character. Modern heroes are people like Martin Luther King Jr., Nelson Mandela, and Susan B. Anthony; they all are ordinary on the exterior, but their actions and insight changed the modern world forever. A modern interpretation of heroism cannot always relate to characters created almost 3000 years ago, so a hybrid of the ancient and modern values is necessary in order to be applicable to an ancient character. A character from ancientShow MoreRelatedThe Ili ad Vs. Troy1692 Words   |  7 PagesMadison Slater Poem vs Film The Iliad vs â€Å"Troy† Achilles and Hector fighting with Athena and Apollo on both sides of the Warriors Introduction Written by the ancient Greek poet, Homer, The Iliad was an epic documented on the nearly 10-year long war between the Trojans and the Greeks. Although the epic had occurred in 1194–1184 BC, the epic was passed down through generations, orally, until Homer wrote the Iliad 500 years after the Trojan war in 750 BC. An adaptation of the Homers’ Iliad is DavidRead MoreThe Greek Concept of the Epic Hero Essay1135 Words   |  5 Pages In classical Greek literature, the epic hero is usually defined in terms of the contrasting characters of Achilles and Odysseus, the most important figures in Homers great epic poems The Iliad and The Odyssey. Achilles, the greatest warrior of the Greeks in the Trojan war, is actually a demi-god rather than a human hero, having been dipped in charmed waters by his mother and given the gift of invulnerability. Odysseus, on the other hand, is a fully human character, and his heroism consists moreRead MoreHeroic in Paradise Lost by John Lost Es say1637 Words   |  7 PagesThe theme of the heroic in John Miltons Paradise Lost is one that has often been the focus of critical debate, namely in the debate surrounding which character is the true hero of the poem. Most critics of the subject have, however, noted that the difficultly in defining the hero of Miltons work is mainly due to our â€Å"vague understanding of what constitutes heroism†1 and the fact that â€Å"the term itself is equivocal†2. The vague terming of what heroism can be defined as it what draws criticsRead MoreGreek Mythology : Ancient Greece963 Words   |  4 Pagesthe temperament of the weather. A famous wine-jar that was made during this time period was â€Å"Achilles killing the Amazon Queen Penthesilea, 540-530 BCE, black-figured amphora†. (Khan Academy) The civilization that they lived in grew around their worship and achievements. The classical period was a time of war and conflict, and showed â€Å"an era of unprecedented political and cultural achievement,† (â€Å"Classical Greece†), during this time period, the Persians began to invade the mainlands and Greek IslandsRead MoreThe Heroes Of Classical Mythology1738 Words   |  7 PagesHeroes in classical mythology are often compared with gods and are seen to be more akin to gods than mortal men. They are famously known for the quests or the deeds carried out by them. These quests usually do not take place near where they originate from. They need to travel long distances and usually transgress geographical, cosmological and physical boundaries. During these quests, they come across and have to interact with a range of divine and supernatural creatures, objects, and people. InRead MoreComparison Between The Odyssey And The Iliad1068 Words   |  5 PagesSeige of Troy and eventually the odyssey had begun a couple years after that(Classical Lit) . When Homer had written these novels it is clear that they have numerous lines, and Homer had written both. In the novel The Iliad it consists of fifteen thousand, six – hundred and ninety – three lines; whereas in the novel The Odyssey, it has fewer lines, which is approximately twelve thousand, one – hundred and ten(Classical Lit). Even though The Odyssey had an outcry against death; whereas the IliadRead More Essay on Achilles as the Hero of Homer’s Iliad1592 Words   |  7 PagesAchilles as the Hero of Homer’s Iliad      Ã‚  Ã‚   When Homer lived, the stature of a hero was measured by the yardstick of fighting ability. In Homers Iliad, the character of Achilles represents the epitome of the Greek heroic code. Only Achilles fights for pure heroics, while the characters of Diomedes and Hector provide good contrasts. Prowess on the battlefield was ranked supreme, high above any considerations of morality(Martin 26). Nestor, for example, tells Agamemnon and Achilles thatRead MoreAnalysis Of Odysseus1716 Words   |  7 PagesKyle Hoffmann CPLT 2010 Paper 3 Odysseus from Hero to Villain One of the more famous characters of the ancient Greeks, Odysseus, has been written about for millennia. Homer composed an epic poem entirely about him. Dante wrote about Odysseus while describing his journey through the afterlife in Inferno. These two writers, though describing the same man, portray him in different lights – Homer lauding him as a valiant hero and Dante condemning him to burn for eternity. Each portrayal is a productRead MoreSocrates And Achilles1466 Words   |  6 Pagesï » ¿Socrates and Achilles: the Martyr Heroes Madelyn Vogel ILS 205 By comparing himself to the Greek hero Achilles before the jury in Plato’s Apology, Socrates attempts to portray himself as a hero of equal merit to Achilles and others of similar standing. By selecting the greatest of the Classical Greeks to compare and contrast himself to in his argument, Socrates surreptitiously urges his audience to view him as being of the same caliber as Achilles. This not only authenticates Socrates’ claims,Read MoreHow Does Homer Use The Effectiveness Of Ajax s Speech1723 Words   |  7 PagesAjax’s speech, specifically Ajax’s similarities to Achilles and the speech’s focus on the Greek value of timÄ“ (one’s honor or how one is perceived by others), to reveal the motivations and nature of Achilles. In book IX of the Iliad, Ajax, known primarily for his brute strength and martial prowess, delivers the speech Achilles finds most compelling. Conversely, Odysseus, although the most adept orator sent, is the least effe ctive in convincing Achilles to rejoin the war. In my opinion, this is because

International Business Plan Export Business - 4467 Words

Executive Summary In Bangladesh the leather industry is well established and ranked fourth in terms of earning foreign exchange. In consideration of being a value added sector the (Government of Bangladesh (GoB), Ministry of Industry (MoI) has declared it as a priority sector. The leather products sector have huge opportunities in generating employment , entrepreneurship and investment by increasing export of higher value added products rather than finished leather and by utilizing locally made raw material (finished leather) to convert into more value added leather products (including footwear and other leather goods). The contribution of the industry sector to Bangladesh economy has been on the increase. Among the fifteen sectors†¦show more content†¦Now we are going to enter in International business though export our products. Quality and Assurance: Quality is our watchword. Every product produced at Northern Leather Craft Limited, passes through stringent quality tests. We adhere to international quality standards. Our professional Ramp;D teams are tirelessly working to satisfy our customer’s expectations. They bring home contemporary trends and create innovative colors and finishes. Logo of the company: Our Business: Versatility and technology in leather business. Our Mission: To provide intelligent alternatives with good cost benefit deals in leather business, aiming our buyers’ and suppliers’ satisfaction and ensuring the sustainable growth of our company. Our Vision: To grow in the leather sector and be a global brand in the Bangladesh leather industry. Our Values: * Ethics is a fundamental principle in all businesses in which we are involved; * To build long term businesses with reliable partners; * To act and to respond in the correct business timing; * To ensure quality and security in all operations; * Transparency in all business; Company Profile: Company Name: | NORTHERN LEATHER CRAFT LIMITED | Company Type: | Private Limited | Business Owner: | S.M. Mushfiqur Rahman, Mst. Kamrun Nahar, Maksuda Akter, Syeda Mohsina Akter | Year of Establishment: | 2000 | Business Type: | Manufacturer, Buying agent/SourcingShow MoreRelatedInternational Marketing Essay924 Words   |  4 PagesInternational Marketing Explain the stages that are typically taken by a firm moving from a domestic business to an international? 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Wilfred Owen Techniques - 1135 Words

Wilfred Owens war poetry Good morning/afternoon teacher and peers, Wilfred Owen was born in 1893 in Oswestry (United Kingdom). He wanted to be a poet from the age of nineteen although most of his famous work is that which he wrote in his years spent in the war where he died in 1918. The preface to Owens poetry read: â€Å"This book is not about heroes. English poetry is not yet fit to speak of them. Nor is it about deeds, or lands, nor anything about glory, honour, might, majesty, dominion, or power, except war. Above all I am not concerned with Poetry. My subject is war, and the pity of war. The poetry is in the pity. To help tell you how Owen uses poetic techniques to achieve the objective stated above i will provide an†¦show more content†¦Figurative language, as with most poetry, is readily used in much of Owens work because it helps to create tone and communicate emotion effectively. Let’s take a look at the poem mental cases for a few examples of figurative language. Metaphor, misery swelters surely we have perished. Simile, bearing teeth that leer like skulls teeth wicked? And also the poem disabled where we see an example of personification in the line that speaks of how the town used to swing so gay. Symbolism when it tells of the disabled man wearing his ghastly suit of gray, the gray symbolises the dullness and shadows that now hang over him. We often see the use of oxymoron’s and paradox when something is being contrasted within a poem such as a line from the poem dulce et decorum est, gas! GAS! Quick boys!- An ecstasy of fumbling which is used to describe the controlled panic which quickly increases as the men fumble to put on thier gas masks. A good example of a paradox also from this poem is the line that Owen writes â€Å"the devil, sick of sick† this is a paradox because the devil is a personification of sin, this is just another way he portrays how horrific war is. Rhetorical features are used by Wilfred Owen as it heightens the effect of the language, to create a more persuasive effect. Repetition is often used weather this be to make the poem sound monotonous when read suchShow MoreRelated Poetic Techniques of Wilfred Owen Essay1511 Words   |  7 PagesWilfred Owen can be considered as one of the finest war poets of all times. His war poems, a collection of works composed between January 1917, when he was first sent to the Western Front, and November 1918, when he was killed in action, use a variety of poetic techniques to allow the reader to empathise with his world, situation, emotions and thoughts. The sonnet form, para-rhymes, ironic titles, voice, and various imagery used by Owen grasp the prominent central idea of the complete futility ofRead MoreWilfred Life Of Wilfred Owen914 Words   |  4 PagesWilfred Owen Poetry Wilfred Edward Salter Owen was an English poet and soldier, whose renowned compositions were distinguished in their delivery of a tenacious condemnation of the First World War. Born, 18 March 1893 in Oswestry, Shropshire, Owen commenced his poetic endeavours through his adolescence, and after having completed his schooling, soon became a teaching assistant and aspired for vocational pursuits. However, these were soon disparaged with the eminence of the Fist World War, and inRead MoreWilfred Owen s Life And Work1207 Words   |  5 PagesWilfred Owen born in Oswestry, raised in Birkenhead and Shrewsbury. In 1913 Owen broke from the Roam Catholic Church and went to teach English in France. Owen always had the determination to become a poet. While teaching in France, he worked on the rhyming patterns which became the prominent characteristics of his poetry. In 1915 Owen enlisted in the British Army. His first experiences in January-May 1917 of active service was as an officer at the Bat tle of the Somme. Battle of Somme, led to hisRead MoreHarper Lee, The Sentry By Wilfred Owen, And Good Guys Dead By Ernest Hemingway Essay3751 Words   |  16 Pagesbeen formed to answer questions and form relationships between authors and the reason(s) or any influence(s) as to why the following authors have developed their work: Harper Lee, Wilfred Owens, Ernest Hemingway. I decided to investigate the following texts: To Kill a Mockingbird by Harper Lee, The Sentry by Wilfred Owen, To Good Guys Dead by Ernest Hemingway. If the aim is to find out whether early life experiences of these authors or the time setting when they grew up in promoted or influenced theRead MoreComparing the Ways Michael Herr in Dispatches and Pat Barker in Regeneration Show the Effects of War2879 Words   |  12 Pageswho were there. As an autobiography centered around Herrs experience of Vietnam Dispatches provides a different reading experience to Barkers novel, which is loosely based on the real life meeting between Siegfried Sassoon, Wilfred Owen and Dr. W.H.R Rivers at Craiglockhart War Hospital during The First World War. Due to the different approaches the structure of the books is different and that affects how the effect of war is shown. Dispatches is a tapestry of Read More Wilfred Owen uses many techniques in his poem Dulce et Decorum est to1082 Words   |  5 PagesWilfred Owen uses many techniques in his poem Dulce et Decorum est to convey the horror and conditions The poem Dulce et Decorum est is about the horrible things the soldiers had to see and the awful conditions that the soldiers had to fight through. Wilfred Owen uses many techniques in his poem Dulce et Decorum est to convey the horror and conditions of the war. These techniques will be explained and the purpose of each section will be will also be described. In the first sectionRead MoreHow Does Wilfred Owen Explore the Horror of War Through the Power of Poetry?1110 Words   |  5 PagesWilfred Owen, War Poems and Others How does Wilfred Owen explore the horror of war through the power of poetry? Throughout the several poems Wilfred Owen wrote throughout his experience during the First World War, he explores many themes in relation to the war and the emotions associated with these. One of the most prevalent ideas Wilfred Owen chooses to emphasise in many of his poems is that of the sense of horror associated with war and all the consequences of it such as those including deathRead MoreClose Study of Texts - Wilfred Owen Essays1004 Words   |  5 Pagesdoes Owen’s portrayal of the relationship between youth and war move us to a deeper understanding of suffering? As an anti-war poet, Wilfred Owen uses his literary skills to express his perspective on human conflict and the wastage involved with war, the horrors of war, and its negative effects and outcomes. As a young man involved in the war himself, Owen obtained personal objectivity of the dehumanisation of young people during the war, as well as the false glorification that the world hasRead More Write an essay about how Owens poetry describes the plight of the732 Words   |  3 PagesWrite an essay about how Owens poetry describes the plight of the soldiers. In many of Wilfred Owens poems, he describes the suffering and the agony of the common soldier during war, not only on the battlefront, but he also describes the after-effects of war and its cruelty. Owens poetry is inclined towards and elegiac nature with the function to arouse grief and to stimulate remembrance. Owen is usually best when the emotion of grief predominates over disgust in his poems and when tributeRead MoreAnger and Injustice Described in Wilfred Owens Poem Dulce et Decorum est1033 Words   |  5 PagesDecorum est was written by Wilfred Owen during World War One, and is probably the most popular war-poem ever written.The title is part of the Latin phrase Dulce et decorum est pro patria mori which means It is sweet and right to die for your country. Wilfred Owen saw the war first-hand and this poem is about a gas attack that he witnessed. Throughout this poem Owen gives the sense of anger and injustice through the use of many different poetic techniques. Wilfred Owen emphasises the condition