regional paper essays

local paper articles William Greider, a national issues journalist was cited as saying the incredible, unreported story in globalization is about force, not belief system. It's about how account and business consistently, persistently embed their own self-intrigued arrangements and special cases into decides and understandings that are then reported to general society as facilitated commerce. Obviously this being just one keeps an eye on assessment, territorial coordination can carry neighboring nations closer to more liberated exchange. This essayist will clarify the job of provincial coordination with worldwide business and examine the favorable circumstances and burdens of local mix between those nations partaking in the North American Free Trade Agreement (NAFTA). What's more, this author will thoroughly analyze the financial advancement phases of those equivalent nations and address the repercussions of monetary improvement for worldwide businessAs of December 1999, there were 214 understandings int roduced to the GATT (General Agreement on Tariffs and Trade) and the WTO (World Trade Organization), with 134 viewed as basically. From an overall viewpoint, one of the general objectives of the GATT and WTO is to diminish exchange boundaries. Notwithstanding, a few nations have decided to move the procedure of decreased exchange obstructions along by going into provincial exchange concurrences with other neighboring nations. Financial speculations anticipate that these provincial exchange understandings advancing more liberated exchange advantage all part nations. A portion of the advantages from more liberated exchange because of local incorporation can be distinguished through more prominent world creation, nations being perceived as a progressively effective maker of a specific decent or administration and incitement in financial development. Moreover, political participation is set up when close by economies meet up and depend on one another. Having this relationship can essentially diminish the potential for savage clash between the states and can improve the general political influe... <!

Psychology of Dreams Essay -- Dreaming Psychological Freud Essays

Brain science of Dreams To numerous individuals, dreams are the musings that happen while dozing, having practically spiritualist characteristics. For centuries the criticalness of dreams has gotten away even the most brilliant of savants and intelligent people. Numerous individuals have estimated regarding why individuals dream and what implications the fantasies have however as of late two speculations have picked up believability in responding to those inquiries. The primary hypothesis is Sigmund Freuds and the other is known as the intellectual hypothesis of dreams otherwise called natural determinism. Freud introduced his hypothesis about dreams in the book The Interpretation of Dreams in 1899. In it he decides to demonstrate there is a mental method which makes it conceivable to decipher dreams and that understanding has a critical importance to cognizant existence (Freud 35). Freuds hypothesis not another hypothesis; Joseph deciphers Pharaohs dream in Genesis 41 of the Bible. Despite the fact that even in the Bible dreams are given a puzzling quality, Freud expresses that coherent idea can distinguish both clear and concealed importance in dreams. To decipher the fantasies, the subject must be three things: agreeable, loose, and liberal. To unwind and be agreeable the subject should rests and close their eyes. Shutting the eyes likewise helps increment focus on musings. Next, the subject must express everything that strikes a chord and not dismiss certain contemplations since they may appear to be irrelevant. Freud calls this procedure free affiliation in light of the fact that by having contemplations follow musings, affiliations can be seen between two apparently inconsequential subjects (Freud 133-134). When the patient is prepared to discuss the fantasy the individual examining the fantasy poses certain inquiries to get more data about the fantasy, a techni... ....purdue.edu/guidetotheory/analysis/freud3.html. Fish, Dr. Tom. Freud Essay. 30 July 1999. Cumberland College. Keep going saw on 11 Nov. 2004 http://cc.cumberlandcollege.edu/acad/english/litcritweb/hypothesis/freud.htm. Freud, Sigmund. The Interpretation of Dreams. Trans. James Strachey. New York: HarperCollins 1998. Blessed Bible: The NIV Study Bible. Terrific Rapids: Zondervan, 1995. Mill operator, Robert M. Rest. Keep going saw on 16 Nov. 2004 http://serendip.brynmawr.edu/bb/neuro/neuro98/202s98-paper1/Miller.html. Phillips, John. Dream Work. 14 Sept. 2001. Keep going saw on 16 Nov. 2004 http://courses.nus.edu.sg/course/elljwp/dreamwork.htm. What Dreams Are Made Of Page 2. Keep going saw on 14 Nov. 2004 http://www.msnbc.msn.com/id/5569244/site/newsweek/. What Dreams Are Made Of Page 3. Keep going saw on 14 Nov. 2004 http://www.msnbc.msn.com/id/5569245/site/newsweek/.

How Does In-Store Analytics Work

How Does In-Store Analytics Work You are most likely aware of how online stores keep an eye on you when you visit their websites. We’re getting quite used to being analyzed when we are shopping online, but what about when we visit physical stores? Is there a way to measure customer behavior in retail shops? © Shutterstock.com | SukanPhotoIn-store analytics is used for making sure brick-and-mortar shops can also gather data about their customers. This guide will look at what in-store analytics is all about by focusing on its benefits, the core customer behavior it measures and the different ways retailers can use it to their advantage.WHAT IS IN-STORE ANALYTICS?In order to understand how in-story analytics work, you must understand the definition of the term. At the time when buzzwords are flying off the shelves in the retail industry, it’s easy to get confused what counts as in-story analytics and what doesn’t.First, it is a good idea to define what analytics mean in this context. Analytics simply refers to the process of finding meaningful patterns in customer behavior. There are different ways this customer behavior can be measured, as well as monitored.The process often involves different technologies, such as software, to measure website metrics or video technology to analyze b ehavior. It is the processing of this data, which is referred to by analytics. As mentioned above, it is mainly used in the context of website analytics, but it can also refer to monitoring customer behavior in physical stores.The outcome of the analytics is then described through a range of metrics. For example, in behavior analytics there are three separate categories of metrics:Empiric metricsStatistical metricsCalculated metricsThe definition of in-store analyticsWhen it comes to in-store analytics, the processing of the customer behavior is focused on what happens inside the store. Thus, the analysis focuses on different customer behaviors, which can be measured when the customer is visiting the store.The target of the analysis is therefore the customer’s behavior in the store. On the other hand, location analytics puts the customer at the target of analysis, for example. In-store analytics is a much broader term and looks at the customer behavior, but only in the context of the store.In-store analytics is therefore focused on optimizing store performance. It is widely used in the retail sector to enhance both customer experience and drive sales.How can in-store analytics benefit a business?There are a number of benefits to applying in-store analytics. The most common three advantages of in-store analytics includes:In-depth information for different sectors â€" In-store analytics is great at providing information for different sectors within the business. You can learn more about customer behavior, which can, not only improve the product and service offered at the store, but also enhance product inventory. Together the information can help cut down costs at different sectors of the business. For example, you might be able to reduce inventory size or find a more suitable solution for storing heavy energy using items, such as frozen goods at a food store.Better understanding of customer needs â€" Naturally customer needs can be much better dealt with once you understand what customers are looking for at the store and the aspects driving their behavior. In-store analytics can reveal tips for better product replacement, for example. You can use the metrics to design the store in a way that better fits the customer narrative.Offers a way to develop the in-store experience and train staff â€" All of the above can also develop the way you train staff. This will in turn lead to better customer service, which has the potential to boost sales.MEASURING THE THREE PHASES OF CUSTOMER BEHAVIORIn-store analytics essentially focuses on three phases of customer behavior: entry, browsing and exit. In this section, we will look at these three data points separately and discuss the ways they can be measured and used as part of in-store analytics.EntryThe first phase of customer behavior deals with the entry. It is all about the customer entering the store and in-store analytics typically focuses on three different measurements:Visitor numbers â€" You want to look at how many customers enter the shop.When customers come You should also focus on the times when customers visit your shop. You might be able to see a pattern in shopping behavior and it can reveal a lot about when your shop is the quietest, for example.Where customers go first â€" Analyzing the entry also deals with the immediate direction your customers take when they enter your shop. Do they all follow a certain pattern?Entry analytics shouldn’t focus solely on customers entering the shop. Certain in-store analytics also look at customers who viewed the shop windows, for example. This can reveal a lot about things, such as shop appeal and products that ultimately make customers enter the shop.BrowsingThe second phase of customer behavior looks at what customers do inside the store. The in-store analytics of the browsing phase focus on measurements such as:The conversion rate â€" How many of the customers that entered the shop actually ended up buying a product.Av erage shopping cart size â€" What is the typical shopping cart size your customers have? You can look at the items your customers buy and see how long the customer looked at the specific items before making the decision to buy, for example.How customers move in the shop â€" The browsing phase also deals with the hot and cold zones inside the store. This is all about finding the areas where your customers spend the most time, the areas they avoid and the areas they are most likely to buy from instead of just browsing. The section also looks in more detail whether the customers have favorite products in the shop and if certain promotions work better than others.ExitFinally, in-store analytics also focuses on dealing with the exit phase of customer behavior. Exit is often the phase stores tend to focus on the least. Although the way and reasons customers leave your shop can reveal a lot more than why the entered the store. The exit phase focuses on measurements such as:Bounce rate â€" Bounce rate measures the ratio of customers entering the store and failing to engage in any activity within the shop â€" the so-called immediate leavers. It can reveal how many of your shoppers simply enter the shop and leave without making any sort of engagement, such as pausing to view a product, let alone to buy one. Make sure you don’t mix the in-store bounce rate with online bounce rate.How long customers stayed â€" You can look at the average time customers spent in the store. You should also compare the time shoppers who ended up buying a product spent at the store with the time shoppers who didn’t buy spent looking at the items.Did queues affect the decision to leave? â€" Exit analytics should also pay attention to the payment and queuing process at the store. You want to look at the average queue times and whether certain shoppers simply gave up because making the payment took too long.All of the above three phases are measured by focusing on a variety of different scen arios. You can then analyze the data and use it to improve four different aspects of the business. By focusing on these four different aspects inside the store, you can further test the ways customer behavior and engagement can be improved.The four different sections in-store analytics can improve include:Operations â€" The above three phases can help with operations, as you can choose the correct location in store for your products, as well as improve your inventory selection. You can use the products customers like the most to improve visitor numbers and adjust the shop layout to prevent cold zones from forming.Workforce â€" The three phases can also help with workforce management. As you’ll know the busiest times, as well as the bounce rates, you can guarantee the staff is free at the right times. Analyzing the phases can lead to improvements in productivity and enhance employee satisfaction, as you can adjust better to busy times and customer requests.Security â€" You’ll be able to improve in-store security, as you can see where possible thefts occur and how thieves moved around your store prior to the robbery.Marketing â€" Finally, in-story analytics of the three phases will enhance your marketing efforts. You’ll be able to focus on the promotions that lead to better conversion rates, as well as find the products and layouts that fit customer needs the best.QUESTIONS IN-STORE ANALYTICS SHOULD ANSWERWhen considering the use of in-store analytics it is important to ensure you focus on the essentials. There are certain things in-store analytics should be able to tell you. When choosing the products and platforms you want to use for analyzing customer behavior, you need to be able to answer the following questions.Does the store attract shoppers or buyers?There’s a difference between shoppers and buyers. The first is a group of people who visit the store to look around, but don’t necessarily buy anything. The second group consists of people who ente r the store with the mindset that they are going to spend money at the shop. You should be especially interested in the first group of people because you want to know how this group behaves at the store and what drives their decision to leave.In-store analytics is especially focused on this group. Whilst your cash flow can reveal a lot about your customers, you want different in-store analytics to tell you the story of the people who don’t end up buying.What is the optimal product mix?In-store analytics should also focus on revealing information about the products at the store, especially in terms of the optimal product mix. As anyone in the retail industry knows, merchandising is largely based on intuition. But with proper analysis of customer behavior, you can learn more about what works and what doesn’t.You can also get better information on product displays. If customers keep spending a lot of time in front of a certain product line without buying it, you can start focusing on why the product isn’t selling even though it is interesting to your customers.What is the ROI of the store?The return on investment or ROI is a crucial number in the retail industry. By collecting customer behavior data you can better understand the store’s ROI.Are customers shopping other things elsewhere? Why?In-store analytics should also provide you information about the products customers don’t buy at your store. For example, if you were a supermarket owner, it would be useful to know why customers buy all of their other basic goods except vegetable and fruit from your store. Information on the items your customers choose to shop elsewhere can help you direct your promotions to the sectors lacking behind or even improve the quality of the products you stock.What is the security in the store?Finally, you should ensure the platforms you use for in-store analytics help you improve the security at the store. You want to use the data to improve security, as this can have an important impact on your revenue stream as well. If there is a certain product thieves are stealing or a specific part of the store where products are stolen regularly, you can use the data to enhance security in these areas or place the products differently.It can also be a helpful idea to create a database of the thieves. Are there certain characteristics the robbers seem to share? Do they strike at specific times? You can also use things, such as video, to see whether certain things have prevented a potential thief from stealing.HOW IS IN-STORE ANALYTICS ACHIEVED?The above sections have introduced you to the concept of in-store analytics and the metrics you can learn by utilizing this strategy at your store. You’ve also been able to better understand what makes in-store analytics successful.But how can stores use in-store analytics and what methods are available for collecting in-store data?The different methods of collecting dataWhen it comes to in-store data analysis, retail ers have a selection of ways to measure the above behaviors and find out more about the way customers shop at the store. Whilst technology certainly offers the best options for gathering and analyzing data, there are certain old-fashioned methods to use as well.For example, you could opt for simple in-store questionnaires that measure customer experience. These could be conducted during all three phases: at the point of entry, while browsing and at the point the customer exits the store.But of course, technology has provided retailers a range of other alternatives to simply asking questions. The most common example is a simple sensory system at the store, which can count the customers entering the story. Furthermore, by utilizing surveillance video, you can follow the route customers take inside the store and how they behave in front of specific products.Furthermore, smartphones are also being utilized for in-store analytics. Through wireless Internet, you can gather different data sets on customers, such as the time-spent in-store or the areas they spent the most time in.Check out the below video for more information on WiFi in-store analytics and the possible dangers of using it without customers’ knowledge: Finally, you are able to harness information from your sale and transaction data. This can help you in calculating conversion rates, as well as conducting research on which promotions work the best.Examples of enablers for in-store analyticsFinally, it is a good idea to look at some of the enablers of in-store analytics. The following examples highlight the different options available for retailers and the wealth of information you can learn from to data the software systems allow you to collect.iBeaconApple has developed its own in-store analytics program to track customer behaviour. The iBeacon system uses the iPhones Bluetooth to track the customer’s movements in store.The customer can choose to opt-in to use the system, which essentially focuses on tracking your movements at the Apple store, for example. It’ll show the retailer the amount of time the person spent at the store and the areas the person spent the most time in. The system can even allow Apple to contact the customer with different promotional messages, which can boost sales.IndexIndex is another system, which is looking at in-store behavior in a more open setting. The system, developed by former Google employees, has already raised $7 million in funds.The app is similar to iBeacon in the sense that the customer can enable its use. Customers can create unique identification to use the app and allow it to view their credit card transactions. When the customers enter stores, which have enabled Index, the system will see if the person has shopped there before and notifies the customer over specific deals or favorite items available for purchase. The idea is to help customer experience become more personalized.NomiFinally, there’s another in-store analytics plat form called Nomi. The system combines new data gathered through smartphones with the more general information obtained from video surveillance, for instance. The company provides retailer-led data analysis and works together with the stores to ensure the information they gather is the most suited for the business needs. Unlike iBeacon and Index, Nomi’s attention is driven by the store and how the store can directly benefit from data collection.THE BOTTOM LINEIn-store analytics can connect the dots between the consumer, the store and the buying decision. It is a great way to learn more about how the store is able to attract customers and help retailers to optimize customer experience.With the help of technology, you are able to understand why customers visit your store, how they behave inside the store and what are the reasons behind them leaving empty handed. Brick-and-mortar stores have a number of different methods available for gathering this data and new technology is constant ly being invented to further in-store analytics. In-store analytics is a strategy that can drive sales and ensure customers enjoy shopping at your store.

How Does In-Store Analytics Work

How Does In-Store Analytics Work You are most likely aware of how online stores keep an eye on you when you visit their websites. We’re getting quite used to being analyzed when we are shopping online, but what about when we visit physical stores? Is there a way to measure customer behavior in retail shops? © Shutterstock.com | SukanPhotoIn-store analytics is used for making sure brick-and-mortar shops can also gather data about their customers. This guide will look at what in-store analytics is all about by focusing on its benefits, the core customer behavior it measures and the different ways retailers can use it to their advantage.WHAT IS IN-STORE ANALYTICS?In order to understand how in-story analytics work, you must understand the definition of the term. At the time when buzzwords are flying off the shelves in the retail industry, it’s easy to get confused what counts as in-story analytics and what doesn’t.First, it is a good idea to define what analytics mean in this context. Analytics simply refers to the process of finding meaningful patterns in customer behavior. There are different ways this customer behavior can be measured, as well as monitored.The process often involves different technologies, such as software, to measure website metrics or video technology to analyze b ehavior. It is the processing of this data, which is referred to by analytics. As mentioned above, it is mainly used in the context of website analytics, but it can also refer to monitoring customer behavior in physical stores.The outcome of the analytics is then described through a range of metrics. For example, in behavior analytics there are three separate categories of metrics:Empiric metricsStatistical metricsCalculated metricsThe definition of in-store analyticsWhen it comes to in-store analytics, the processing of the customer behavior is focused on what happens inside the store. Thus, the analysis focuses on different customer behaviors, which can be measured when the customer is visiting the store.The target of the analysis is therefore the customer’s behavior in the store. On the other hand, location analytics puts the customer at the target of analysis, for example. In-store analytics is a much broader term and looks at the customer behavior, but only in the context of the store.In-store analytics is therefore focused on optimizing store performance. It is widely used in the retail sector to enhance both customer experience and drive sales.How can in-store analytics benefit a business?There are a number of benefits to applying in-store analytics. The most common three advantages of in-store analytics includes:In-depth information for different sectors â€" In-store analytics is great at providing information for different sectors within the business. You can learn more about customer behavior, which can, not only improve the product and service offered at the store, but also enhance product inventory. Together the information can help cut down costs at different sectors of the business. For example, you might be able to reduce inventory size or find a more suitable solution for storing heavy energy using items, such as frozen goods at a food store.Better understanding of customer needs â€" Naturally customer needs can be much better dealt with once you understand what customers are looking for at the store and the aspects driving their behavior. In-store analytics can reveal tips for better product replacement, for example. You can use the metrics to design the store in a way that better fits the customer narrative.Offers a way to develop the in-store experience and train staff â€" All of the above can also develop the way you train staff. This will in turn lead to better customer service, which has the potential to boost sales.MEASURING THE THREE PHASES OF CUSTOMER BEHAVIORIn-store analytics essentially focuses on three phases of customer behavior: entry, browsing and exit. In this section, we will look at these three data points separately and discuss the ways they can be measured and used as part of in-store analytics.EntryThe first phase of customer behavior deals with the entry. It is all about the customer entering the store and in-store analytics typically focuses on three different measurements:Visitor numbers â€" You want to look at how many customers enter the shop.When customers come You should also focus on the times when customers visit your shop. You might be able to see a pattern in shopping behavior and it can reveal a lot about when your shop is the quietest, for example.Where customers go first â€" Analyzing the entry also deals with the immediate direction your customers take when they enter your shop. Do they all follow a certain pattern?Entry analytics shouldn’t focus solely on customers entering the shop. Certain in-store analytics also look at customers who viewed the shop windows, for example. This can reveal a lot about things, such as shop appeal and products that ultimately make customers enter the shop.BrowsingThe second phase of customer behavior looks at what customers do inside the store. The in-store analytics of the browsing phase focus on measurements such as:The conversion rate â€" How many of the customers that entered the shop actually ended up buying a product.Av erage shopping cart size â€" What is the typical shopping cart size your customers have? You can look at the items your customers buy and see how long the customer looked at the specific items before making the decision to buy, for example.How customers move in the shop â€" The browsing phase also deals with the hot and cold zones inside the store. This is all about finding the areas where your customers spend the most time, the areas they avoid and the areas they are most likely to buy from instead of just browsing. The section also looks in more detail whether the customers have favorite products in the shop and if certain promotions work better than others.ExitFinally, in-store analytics also focuses on dealing with the exit phase of customer behavior. Exit is often the phase stores tend to focus on the least. Although the way and reasons customers leave your shop can reveal a lot more than why the entered the store. The exit phase focuses on measurements such as:Bounce rate â€" Bounce rate measures the ratio of customers entering the store and failing to engage in any activity within the shop â€" the so-called immediate leavers. It can reveal how many of your shoppers simply enter the shop and leave without making any sort of engagement, such as pausing to view a product, let alone to buy one. Make sure you don’t mix the in-store bounce rate with online bounce rate.How long customers stayed â€" You can look at the average time customers spent in the store. You should also compare the time shoppers who ended up buying a product spent at the store with the time shoppers who didn’t buy spent looking at the items.Did queues affect the decision to leave? â€" Exit analytics should also pay attention to the payment and queuing process at the store. You want to look at the average queue times and whether certain shoppers simply gave up because making the payment took too long.All of the above three phases are measured by focusing on a variety of different scen arios. You can then analyze the data and use it to improve four different aspects of the business. By focusing on these four different aspects inside the store, you can further test the ways customer behavior and engagement can be improved.The four different sections in-store analytics can improve include:Operations â€" The above three phases can help with operations, as you can choose the correct location in store for your products, as well as improve your inventory selection. You can use the products customers like the most to improve visitor numbers and adjust the shop layout to prevent cold zones from forming.Workforce â€" The three phases can also help with workforce management. As you’ll know the busiest times, as well as the bounce rates, you can guarantee the staff is free at the right times. Analyzing the phases can lead to improvements in productivity and enhance employee satisfaction, as you can adjust better to busy times and customer requests.Security â€" You’ll be able to improve in-store security, as you can see where possible thefts occur and how thieves moved around your store prior to the robbery.Marketing â€" Finally, in-story analytics of the three phases will enhance your marketing efforts. You’ll be able to focus on the promotions that lead to better conversion rates, as well as find the products and layouts that fit customer needs the best.QUESTIONS IN-STORE ANALYTICS SHOULD ANSWERWhen considering the use of in-store analytics it is important to ensure you focus on the essentials. There are certain things in-store analytics should be able to tell you. When choosing the products and platforms you want to use for analyzing customer behavior, you need to be able to answer the following questions.Does the store attract shoppers or buyers?There’s a difference between shoppers and buyers. The first is a group of people who visit the store to look around, but don’t necessarily buy anything. The second group consists of people who ente r the store with the mindset that they are going to spend money at the shop. You should be especially interested in the first group of people because you want to know how this group behaves at the store and what drives their decision to leave.In-store analytics is especially focused on this group. Whilst your cash flow can reveal a lot about your customers, you want different in-store analytics to tell you the story of the people who don’t end up buying.What is the optimal product mix?In-store analytics should also focus on revealing information about the products at the store, especially in terms of the optimal product mix. As anyone in the retail industry knows, merchandising is largely based on intuition. But with proper analysis of customer behavior, you can learn more about what works and what doesn’t.You can also get better information on product displays. If customers keep spending a lot of time in front of a certain product line without buying it, you can start focusing on why the product isn’t selling even though it is interesting to your customers.What is the ROI of the store?The return on investment or ROI is a crucial number in the retail industry. By collecting customer behavior data you can better understand the store’s ROI.Are customers shopping other things elsewhere? Why?In-store analytics should also provide you information about the products customers don’t buy at your store. For example, if you were a supermarket owner, it would be useful to know why customers buy all of their other basic goods except vegetable and fruit from your store. Information on the items your customers choose to shop elsewhere can help you direct your promotions to the sectors lacking behind or even improve the quality of the products you stock.What is the security in the store?Finally, you should ensure the platforms you use for in-store analytics help you improve the security at the store. You want to use the data to improve security, as this can have an important impact on your revenue stream as well. If there is a certain product thieves are stealing or a specific part of the store where products are stolen regularly, you can use the data to enhance security in these areas or place the products differently.It can also be a helpful idea to create a database of the thieves. Are there certain characteristics the robbers seem to share? Do they strike at specific times? You can also use things, such as video, to see whether certain things have prevented a potential thief from stealing.HOW IS IN-STORE ANALYTICS ACHIEVED?The above sections have introduced you to the concept of in-store analytics and the metrics you can learn by utilizing this strategy at your store. You’ve also been able to better understand what makes in-store analytics successful.But how can stores use in-store analytics and what methods are available for collecting in-store data?The different methods of collecting dataWhen it comes to in-store data analysis, retail ers have a selection of ways to measure the above behaviors and find out more about the way customers shop at the store. Whilst technology certainly offers the best options for gathering and analyzing data, there are certain old-fashioned methods to use as well.For example, you could opt for simple in-store questionnaires that measure customer experience. These could be conducted during all three phases: at the point of entry, while browsing and at the point the customer exits the store.But of course, technology has provided retailers a range of other alternatives to simply asking questions. The most common example is a simple sensory system at the store, which can count the customers entering the story. Furthermore, by utilizing surveillance video, you can follow the route customers take inside the store and how they behave in front of specific products.Furthermore, smartphones are also being utilized for in-store analytics. Through wireless Internet, you can gather different data sets on customers, such as the time-spent in-store or the areas they spent the most time in.Check out the below video for more information on WiFi in-store analytics and the possible dangers of using it without customers’ knowledge: Finally, you are able to harness information from your sale and transaction data. This can help you in calculating conversion rates, as well as conducting research on which promotions work the best.Examples of enablers for in-store analyticsFinally, it is a good idea to look at some of the enablers of in-store analytics. The following examples highlight the different options available for retailers and the wealth of information you can learn from to data the software systems allow you to collect.iBeaconApple has developed its own in-store analytics program to track customer behaviour. The iBeacon system uses the iPhones Bluetooth to track the customer’s movements in store.The customer can choose to opt-in to use the system, which essentially focuses on tracking your movements at the Apple store, for example. It’ll show the retailer the amount of time the person spent at the store and the areas the person spent the most time in. The system can even allow Apple to contact the customer with different promotional messages, which can boost sales.IndexIndex is another system, which is looking at in-store behavior in a more open setting. The system, developed by former Google employees, has already raised $7 million in funds.The app is similar to iBeacon in the sense that the customer can enable its use. Customers can create unique identification to use the app and allow it to view their credit card transactions. When the customers enter stores, which have enabled Index, the system will see if the person has shopped there before and notifies the customer over specific deals or favorite items available for purchase. The idea is to help customer experience become more personalized.NomiFinally, there’s another in-store analytics plat form called Nomi. The system combines new data gathered through smartphones with the more general information obtained from video surveillance, for instance. The company provides retailer-led data analysis and works together with the stores to ensure the information they gather is the most suited for the business needs. Unlike iBeacon and Index, Nomi’s attention is driven by the store and how the store can directly benefit from data collection.THE BOTTOM LINEIn-store analytics can connect the dots between the consumer, the store and the buying decision. It is a great way to learn more about how the store is able to attract customers and help retailers to optimize customer experience.With the help of technology, you are able to understand why customers visit your store, how they behave inside the store and what are the reasons behind them leaving empty handed. Brick-and-mortar stores have a number of different methods available for gathering this data and new technology is constant ly being invented to further in-store analytics. In-store analytics is a strategy that can drive sales and ensure customers enjoy shopping at your store.

Achilles A Classical Hero Essay example - 1091 Words

Across the world, ordinary people find heroes that they aspire to imitate. Comic books portray heroes as super strong men in spandex suits, and although a three-year-old child might aspire to be superman, more mature audiences hopefully find more realistic figures to idolize. Take Barack Obama, the President of the United States; he worked his entire life to attain the highest position in our government, President. Obama was not born with a silver spoon in his mouth but to a single mother in Hawaii. Through hard work and motivation, he went to college and received an education at Columbia University. He later obtained a law degree from Harvard University and began working with the Democratic Party. In 1996 he was elected to the Illinois†¦show more content†¦In order to determine whom the true hero is, a basic understanding of the term is necessary. The Greeks believed that their epic heroes bear certain qualities that represent their value of arà ªte, or the use of values to be the best possible. They usually are stronger, smarter, and braver than a normal men and sometimes are sons of gods or of kings. A Greek hero’s birth can be somewhat abnormal and they are usually on a quest to contribute greatly to their people. Today, some of the Greek’s values are still applicable, but as culture has evolved so has society’s outlook on heroes. A Modern day hero is not usually royal or an offspring of a god, and he may not be as physically robust as the Greek warriors, but he still must be superior in character, motivation, intelligence, and altruism to be admired. Modern heroes are characters that are uncompromising in their beliefs, motivated to make a difference in humanity, certain of their actions, and unmoved by detriments to their character. Modern heroes are people like Martin Luther King Jr., Nelson Mandela, and Susan B. Anthony; they all are ordinary on the exterior, but their actions and insight changed the modern world forever. A modern interpretation of heroism cannot always relate to characters created almost 3000 years ago, so a hybrid of the ancient and modern values is necessary in order to be applicable to an ancient character. A character from ancientShow MoreRelatedThe Ili ad Vs. Troy1692 Words   |  7 PagesMadison Slater Poem vs Film The Iliad vs â€Å"Troy† Achilles and Hector fighting with Athena and Apollo on both sides of the Warriors Introduction Written by the ancient Greek poet, Homer, The Iliad was an epic documented on the nearly 10-year long war between the Trojans and the Greeks. Although the epic had occurred in 1194–1184 BC, the epic was passed down through generations, orally, until Homer wrote the Iliad 500 years after the Trojan war in 750 BC. An adaptation of the Homers’ Iliad is DavidRead MoreThe Greek Concept of the Epic Hero Essay1135 Words   |  5 Pages In classical Greek literature, the epic hero is usually defined in terms of the contrasting characters of Achilles and Odysseus, the most important figures in Homers great epic poems The Iliad and The Odyssey. Achilles, the greatest warrior of the Greeks in the Trojan war, is actually a demi-god rather than a human hero, having been dipped in charmed waters by his mother and given the gift of invulnerability. Odysseus, on the other hand, is a fully human character, and his heroism consists moreRead MoreHeroic in Paradise Lost by John Lost Es say1637 Words   |  7 PagesThe theme of the heroic in John Miltons Paradise Lost is one that has often been the focus of critical debate, namely in the debate surrounding which character is the true hero of the poem. Most critics of the subject have, however, noted that the difficultly in defining the hero of Miltons work is mainly due to our â€Å"vague understanding of what constitutes heroism†1 and the fact that â€Å"the term itself is equivocal†2. The vague terming of what heroism can be defined as it what draws criticsRead MoreGreek Mythology : Ancient Greece963 Words   |  4 Pagesthe temperament of the weather. A famous wine-jar that was made during this time period was â€Å"Achilles killing the Amazon Queen Penthesilea, 540-530 BCE, black-figured amphora†. (Khan Academy) The civilization that they lived in grew around their worship and achievements. The classical period was a time of war and conflict, and showed â€Å"an era of unprecedented political and cultural achievement,† (â€Å"Classical Greece†), during this time period, the Persians began to invade the mainlands and Greek IslandsRead MoreThe Heroes Of Classical Mythology1738 Words   |  7 PagesHeroes in classical mythology are often compared with gods and are seen to be more akin to gods than mortal men. They are famously known for the quests or the deeds carried out by them. These quests usually do not take place near where they originate from. They need to travel long distances and usually transgress geographical, cosmological and physical boundaries. During these quests, they come across and have to interact with a range of divine and supernatural creatures, objects, and people. InRead MoreComparison Between The Odyssey And The Iliad1068 Words   |  5 PagesSeige of Troy and eventually the odyssey had begun a couple years after that(Classical Lit) . When Homer had written these novels it is clear that they have numerous lines, and Homer had written both. In the novel The Iliad it consists of fifteen thousand, six – hundred and ninety – three lines; whereas in the novel The Odyssey, it has fewer lines, which is approximately twelve thousand, one – hundred and ten(Classical Lit). Even though The Odyssey had an outcry against death; whereas the IliadRead More Essay on Achilles as the Hero of Homer’s Iliad1592 Words   |  7 PagesAchilles as the Hero of Homer’s Iliad      Ã‚  Ã‚   When Homer lived, the stature of a hero was measured by the yardstick of fighting ability. In Homers Iliad, the character of Achilles represents the epitome of the Greek heroic code. Only Achilles fights for pure heroics, while the characters of Diomedes and Hector provide good contrasts. Prowess on the battlefield was ranked supreme, high above any considerations of morality(Martin 26). Nestor, for example, tells Agamemnon and Achilles thatRead MoreAnalysis Of Odysseus1716 Words   |  7 PagesKyle Hoffmann CPLT 2010 Paper 3 Odysseus from Hero to Villain One of the more famous characters of the ancient Greeks, Odysseus, has been written about for millennia. Homer composed an epic poem entirely about him. Dante wrote about Odysseus while describing his journey through the afterlife in Inferno. These two writers, though describing the same man, portray him in different lights – Homer lauding him as a valiant hero and Dante condemning him to burn for eternity. Each portrayal is a productRead MoreSocrates And Achilles1466 Words   |  6 Pagesï » ¿Socrates and Achilles: the Martyr Heroes Madelyn Vogel ILS 205 By comparing himself to the Greek hero Achilles before the jury in Plato’s Apology, Socrates attempts to portray himself as a hero of equal merit to Achilles and others of similar standing. By selecting the greatest of the Classical Greeks to compare and contrast himself to in his argument, Socrates surreptitiously urges his audience to view him as being of the same caliber as Achilles. This not only authenticates Socrates’ claims,Read MoreHow Does Homer Use The Effectiveness Of Ajax s Speech1723 Words   |  7 PagesAjax’s speech, specifically Ajax’s similarities to Achilles and the speech’s focus on the Greek value of timÄ“ (one’s honor or how one is perceived by others), to reveal the motivations and nature of Achilles. In book IX of the Iliad, Ajax, known primarily for his brute strength and martial prowess, delivers the speech Achilles finds most compelling. Conversely, Odysseus, although the most adept orator sent, is the least effe ctive in convincing Achilles to rejoin the war. In my opinion, this is because

International Business Plan Export Business - 4467 Words

Executive Summary In Bangladesh the leather industry is well established and ranked fourth in terms of earning foreign exchange. In consideration of being a value added sector the (Government of Bangladesh (GoB), Ministry of Industry (MoI) has declared it as a priority sector. The leather products sector have huge opportunities in generating employment , entrepreneurship and investment by increasing export of higher value added products rather than finished leather and by utilizing locally made raw material (finished leather) to convert into more value added leather products (including footwear and other leather goods). The contribution of the industry sector to Bangladesh economy has been on the increase. Among the fifteen sectors†¦show more content†¦Now we are going to enter in International business though export our products. Quality and Assurance: Quality is our watchword. Every product produced at Northern Leather Craft Limited, passes through stringent quality tests. We adhere to international quality standards. Our professional Ramp;D teams are tirelessly working to satisfy our customer’s expectations. They bring home contemporary trends and create innovative colors and finishes. Logo of the company: Our Business: Versatility and technology in leather business. Our Mission: To provide intelligent alternatives with good cost benefit deals in leather business, aiming our buyers’ and suppliers’ satisfaction and ensuring the sustainable growth of our company. Our Vision: To grow in the leather sector and be a global brand in the Bangladesh leather industry. Our Values: * Ethics is a fundamental principle in all businesses in which we are involved; * To build long term businesses with reliable partners; * To act and to respond in the correct business timing; * To ensure quality and security in all operations; * Transparency in all business; Company Profile: Company Name: | NORTHERN LEATHER CRAFT LIMITED | Company Type: | Private Limited | Business Owner: | S.M. Mushfiqur Rahman, Mst. Kamrun Nahar, Maksuda Akter, Syeda Mohsina Akter | Year of Establishment: | 2000 | Business Type: | Manufacturer, Buying agent/SourcingShow MoreRelatedInternational Marketing Essay924 Words   |  4 PagesInternational Marketing Explain the stages that are typically taken by a firm moving from a domestic business to an international? Domestic Marketing: involves the company manipulating a series of controllable variables such as price, advertising, distribution and the product in a largely uncontrollable external environment that is made up of different economic structures, competitors, cultural values and legal infrastructure within specific political or geographic country boundaries: InternationalRead MoreDifferent Levels Of Market Involvement And Modes Of Entry Essay1251 Words   |  6 PagesDifferent levels of market involvement and modes of entry. In global marketing, the marketing across the national boundaries lies between the potential complexities of international marketing which precisely defines what is involved in it. On the other hand the orders received from other national boundaries are responded by the independent broker too. The company is also involved in the transaction of selling its products and services to the broker with some efforts put in along with the considerationsRead MoreCompetitive Strategy Plan Of Shiv Naresh1326 Words   |  6 Pages TABLE OF CONTENTS 1. Introduction 2. Competitive strategy plan of Shiv Naresh 3. Requirements and Challenges 4. Gap Analysis 5. Organisation Structure 6. Complete Draft 7. Conclusion 8. References INTRODUCTION In the year 1990 R.K Singh invented Shiv-Naresh.in the past time he was known as good athlete and also worked in one of Delhi Company. With the investment of few money both started their business at their home in Delhi, he saved all spend money while doing job in oneRead MoreEthical And Environmental Issues Of International Marketing1408 Words   |  6 PagesDahbi, SharJah, Al Ain, Fujairah, Al Khaimah. We will introduce our at least 30 outlets in those cities . Other companies have their outlet here. . 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HoweverRead MoreThe Impact Of Management On The Globalization Of Business911 Words   |  4 Pagesmanagement in the Globalisation of business Management plays a crucial role in globalisation of a business, they do research and appoint qualified executives to help implement strategies and plans set by top management and chose the right style of management to manage the global business and strive in a competitive market. Manager of such global business are faced with many problem and issues, ethical issue and environmental issues, management of global business they learn from such problems. GlobalRead MoreNew Zealand Is A Potential Exporter And Exporter Essay1230 Words   |  5 Pagespotential exporter and importer in the international market. There are many commodities which New Zealand imports and exports on an adequate scale, where the country is lining up with other countries. New Zealand is well known for their sheep farming and there are lot of companies who are owning such industries. After an adequate research on the industry, I choose to select the most popular company of New Zealand called New Zealand Wool Services International limited. As per the 2013 statics New Zealand’sRead MoreOrganic Baby Food884 Words   |  4 Pageswith the business collaborators, the business strengths: the 5Cs, and their customers (Iacobucci, 2010). Integrated marketing communication is integration of all marketing tools, approaches, and resources within a company which maximizes impact on consumer mind and which results into maximum profit at minimum cost. Generally market ing starts from â€Å"Marketing Mix†. Integrated Marketing Communication (promotion) is the fourth component of Organic Baby food marketing plan. 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Wilfred Owen Techniques - 1135 Words

Wilfred Owens war poetry Good morning/afternoon teacher and peers, Wilfred Owen was born in 1893 in Oswestry (United Kingdom). He wanted to be a poet from the age of nineteen although most of his famous work is that which he wrote in his years spent in the war where he died in 1918. The preface to Owens poetry read: â€Å"This book is not about heroes. English poetry is not yet fit to speak of them. Nor is it about deeds, or lands, nor anything about glory, honour, might, majesty, dominion, or power, except war. Above all I am not concerned with Poetry. My subject is war, and the pity of war. The poetry is in the pity. To help tell you how Owen uses poetic techniques to achieve the objective stated above i will provide an†¦show more content†¦Figurative language, as with most poetry, is readily used in much of Owens work because it helps to create tone and communicate emotion effectively. Let’s take a look at the poem mental cases for a few examples of figurative language. Metaphor, misery swelters surely we have perished. Simile, bearing teeth that leer like skulls teeth wicked? And also the poem disabled where we see an example of personification in the line that speaks of how the town used to swing so gay. Symbolism when it tells of the disabled man wearing his ghastly suit of gray, the gray symbolises the dullness and shadows that now hang over him. We often see the use of oxymoron’s and paradox when something is being contrasted within a poem such as a line from the poem dulce et decorum est, gas! GAS! Quick boys!- An ecstasy of fumbling which is used to describe the controlled panic which quickly increases as the men fumble to put on thier gas masks. A good example of a paradox also from this poem is the line that Owen writes â€Å"the devil, sick of sick† this is a paradox because the devil is a personification of sin, this is just another way he portrays how horrific war is. Rhetorical features are used by Wilfred Owen as it heightens the effect of the language, to create a more persuasive effect. Repetition is often used weather this be to make the poem sound monotonous when read suchShow MoreRelated Poetic Techniques of Wilfred Owen Essay1511 Words   |  7 PagesWilfred Owen can be considered as one of the finest war poets of all times. His war poems, a collection of works composed between January 1917, when he was first sent to the Western Front, and November 1918, when he was killed in action, use a variety of poetic techniques to allow the reader to empathise with his world, situation, emotions and thoughts. The sonnet form, para-rhymes, ironic titles, voice, and various imagery used by Owen grasp the prominent central idea of the complete futility ofRead MoreWilfred Life Of Wilfred Owen914 Words   |  4 PagesWilfred Owen Poetry Wilfred Edward Salter Owen was an English poet and soldier, whose renowned compositions were distinguished in their delivery of a tenacious condemnation of the First World War. Born, 18 March 1893 in Oswestry, Shropshire, Owen commenced his poetic endeavours through his adolescence, and after having completed his schooling, soon became a teaching assistant and aspired for vocational pursuits. However, these were soon disparaged with the eminence of the Fist World War, and inRead MoreWilfred Owen s Life And Work1207 Words   |  5 PagesWilfred Owen born in Oswestry, raised in Birkenhead and Shrewsbury. In 1913 Owen broke from the Roam Catholic Church and went to teach English in France. Owen always had the determination to become a poet. While teaching in France, he worked on the rhyming patterns which became the prominent characteristics of his poetry. In 1915 Owen enlisted in the British Army. His first experiences in January-May 1917 of active service was as an officer at the Bat tle of the Somme. Battle of Somme, led to hisRead MoreHarper Lee, The Sentry By Wilfred Owen, And Good Guys Dead By Ernest Hemingway Essay3751 Words   |  16 Pagesbeen formed to answer questions and form relationships between authors and the reason(s) or any influence(s) as to why the following authors have developed their work: Harper Lee, Wilfred Owens, Ernest Hemingway. I decided to investigate the following texts: To Kill a Mockingbird by Harper Lee, The Sentry by Wilfred Owen, To Good Guys Dead by Ernest Hemingway. If the aim is to find out whether early life experiences of these authors or the time setting when they grew up in promoted or influenced theRead MoreComparing the Ways Michael Herr in Dispatches and Pat Barker in Regeneration Show the Effects of War2879 Words   |  12 Pageswho were there. As an autobiography centered around Herrs experience of Vietnam Dispatches provides a different reading experience to Barkers novel, which is loosely based on the real life meeting between Siegfried Sassoon, Wilfred Owen and Dr. W.H.R Rivers at Craiglockhart War Hospital during The First World War. Due to the different approaches the structure of the books is different and that affects how the effect of war is shown. Dispatches is a tapestry of Read More Wilfred Owen uses many techniques in his poem Dulce et Decorum est to1082 Words   |  5 PagesWilfred Owen uses many techniques in his poem Dulce et Decorum est to convey the horror and conditions The poem Dulce et Decorum est is about the horrible things the soldiers had to see and the awful conditions that the soldiers had to fight through. Wilfred Owen uses many techniques in his poem Dulce et Decorum est to convey the horror and conditions of the war. These techniques will be explained and the purpose of each section will be will also be described. In the first sectionRead MoreHow Does Wilfred Owen Explore the Horror of War Through the Power of Poetry?1110 Words   |  5 PagesWilfred Owen, War Poems and Others How does Wilfred Owen explore the horror of war through the power of poetry? Throughout the several poems Wilfred Owen wrote throughout his experience during the First World War, he explores many themes in relation to the war and the emotions associated with these. One of the most prevalent ideas Wilfred Owen chooses to emphasise in many of his poems is that of the sense of horror associated with war and all the consequences of it such as those including deathRead MoreClose Study of Texts - Wilfred Owen Essays1004 Words   |  5 Pagesdoes Owen’s portrayal of the relationship between youth and war move us to a deeper understanding of suffering? As an anti-war poet, Wilfred Owen uses his literary skills to express his perspective on human conflict and the wastage involved with war, the horrors of war, and its negative effects and outcomes. As a young man involved in the war himself, Owen obtained personal objectivity of the dehumanisation of young people during the war, as well as the false glorification that the world hasRead More Write an essay about how Owens poetry describes the plight of the732 Words   |  3 PagesWrite an essay about how Owens poetry describes the plight of the soldiers. In many of Wilfred Owens poems, he describes the suffering and the agony of the common soldier during war, not only on the battlefront, but he also describes the after-effects of war and its cruelty. Owens poetry is inclined towards and elegiac nature with the function to arouse grief and to stimulate remembrance. Owen is usually best when the emotion of grief predominates over disgust in his poems and when tributeRead MoreAnger and Injustice Described in Wilfred Owens Poem Dulce et Decorum est1033 Words   |  5 PagesDecorum est was written by Wilfred Owen during World War One, and is probably the most popular war-poem ever written.The title is part of the Latin phrase Dulce et decorum est pro patria mori which means It is sweet and right to die for your country. Wilfred Owen saw the war first-hand and this poem is about a gas attack that he witnessed. Throughout this poem Owen gives the sense of anger and injustice through the use of many different poetic techniques. Wilfred Owen emphasises the condition

Road Accidents free essay sample

The majority of drivers and riders killed on South Australia roads of drivers had three times more than the legal limits amount of alcohol in their bodies. Drinking alcohol effects driving skill and increase the likelihood that the driver will engage in risk-taking behaviour. Of these drivers and riders killed during 2007-2011, who were over the legal limit of 0. 05: 89% were male, 33% were aged 20-29 years, 69% were killed on rural roads, 73% were at least three to four times over the legal limit. (DPTI) Research shows that a single drink increases the risk of death or serious injury by five times. Second main major factor in road accidents is speed. Speeding and excessive speed causes thousands of serious accidents and injuries every year. Speeding was identified as a contributing factor in an estimated 36% of fatal crashes 2007-2011. (DPTI) The evidence show that if the speed is 50km/h the stopping distance is 29mBut no impact and for 60km/h 38 m take to stop and will be impact on the driving. We will write a custom essay sample on Road Accidents or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The evidence show that speeding is not about just going over the speed limit is also about the experience and age. Another major factor in road accidents is distraction. Distraction occurs when a driver, either willingly or unwillingly, engages in a secondary activity that interferes with performance of their primary task driving the vehicle. Drivers can be distracted in many ways by things inside or outside of the vehicle. Inattention was reported as a contributing factor for 33% of fatal crashes and 46% of serious injury crashes in Australia. (DPTI) In conclusion as we described in the above situation increase road accidents which can be reduce by awareness and education law in forces and also analysis the other risk factors besides the above situations.

The Great War Essays (1238 words) - Georges Clemenceau,

The Great War The Legacy of the Great War After reading William R. Keylors The Legacy of the Great War, I realized the important events that pertain to the international relations. Until our present day there has not been so many great leaders come together to address issues such as: politics, economics, and social settings in Europe. This is the beginning of the problems in European civilization. The Paris Peace conference had a total of twenty-seven countries with their highest representatives and aides who devise a peace settlement. For two months they had redrawn the map of Europe with political and economical arrangements. It took another six months for the leaders who defeated the Central Powers to decide which rules that would govern the postwar order. The Central Power leaders are also known as the Big Four who was: President Woodrow Wilson of the United States, Prime Minister David Lloyd George of Great Britain, Premier Georges Clemenceau of France, and Prime Minister Vittorio Orlando of Italy. After all the peace makers of the treaties was creating the fire for the Second World War in 1939. During the Peace Conference there was two themes that was very critical. The first is that each victorious European ally had betrayed the new diplomacy of President Woodrow Wilson and therefore deprived the postwar international order of its moral McIntire 2 justification. The second theme is the Carthaginian settlement, which the victors virtually dismantled Germany of all of its power economically and military. When the Peacemaking conference began, President Wilson promised Poland a free and secure access to the Baltic Sea. (p.19) The port of Danzinger had an overwhelmingly German population there with different religious practices. With self-determination Wilson balanced antithetical considerations. He already promised Poles a free port, and France also wanted to weaken Germany by giving Poland territory. The outcome of the German-Polish Frontier is a free international port in the hands of Polish control. After the war the French wanted to destroy the German economy. The French wanted control of the German coalmines. But Wilson would not agree. He was looking out for the Germans economically. Premier Clemenceau called Wilson pro-German which obviously hurted the President. (p.29) With this going on President Wilson was self-determine to do his best for the redrawing of Europe. Most leaders in France believed the way to weaken Germany without hurting it economically was to move Germans under rule of other nations. Most of these small states have never set up a stable government for themselves and adding large amount of Germans to their native lands could be dangerous. This is one way how Wilson and his delegates were violated. One of French main goals in the Peace Conference was security from the Germans in the future. The only way for this is if the Americans and British take charge, and give the Germans a punch and never let them get up again. Germany is the strongest country on the continental Europe. The Germans have the Rhineland, which is a shield McIntire 3 against aggression. On April 22, 1919 Wilson and George came up with a French security formula. The pledge to defend France against any German aggression, and German disarmament, reduction of the German army to 100,000 men, demilitarization of a zone fifty kilometers east of the Rhine. (91) The French wanted the Rhine River for an allied military base at the four main crossings. Wilson would not allow this, because it would break his national self-determination. During the Carthaginian Peace settlement, John Maynard Keynes published a book called The Economic Consequences of the Peace. According to Keynes he is a hostile critic of President Wilson and his Fourteen Points peace treaty. (122) With Keynes facts I believe he was totally correct. The treaty ignored the economic problems that Germany faced. Germany is economy was built on coal and iron. After the treaty the coal could not be mined or delivered to other countries. Also, seventy-five percent of the iron ore came from Alsace-Lorraine, which the French reclaimed after WWI. With the cutback of coal and iron Europe was even more unsettled then it was. I believe that Germany was responsible to pay for the war damages. Since they started the war

Isogram - Definition and Examples in English

Isogram s in English Definition In morphology and verbal play, an isogram is a word with no repeating letters (such as ambidextrously) or, more broadly, a word in which the letters occur an equal number of times. The term isogram  (derived from two Greek words meaning equal and letter)  was coined by Dmitri Borgmann in  Language on Vacation: An Olio of Orthographical Oddities  (Scribner, 1965). Pronunciation I-se-gram Also Known As non-pattern word First-Order, Second-Order, and Third-Order Isograms In a first-order isogram, each letter appears just once: dialogue is an example. In a second-order isogram, each letter appears twice: deed is an example. Longer examples are hard to find: they include Vivienne, Caucasus, intestines, and (important for a phonetician to know this) bilabial. In a third-order isogram, each letter appears three times. These are very rare, unusual words such as deeded (conveyed by deed), sestettes (a variant spelling of sextets), and geggee (victim of a hoax). I dont know of any fourth-order isograms... The really interesting question is: which is the longest isogrammatic place-name in English? As far as I knowand thats an important qualificationit is a small village in Worcestershire, west of Evesham: Bricklehampton. Its 14 letters, with no spaces, make it the longest such name in the language. (David Crystal, By Hook or by Crook: A Journey in Search of English. Overlook, 2008) The Longest Nonpattern Word The longest nonpattern word ever devised utilizes 23 of the 26 letters of our alphabet: PUBVEXINGFJORD-SCHMALTZY, signifying as if in the manner of the extreme sentimentalism generated in some individuals by the sight of a majestic fjord, which sentimentalism is annoying to the clientele of an English inn. This word is also an example of going to the uttermost limit in the way of verbal creativeness. (Dmitri Borgmann, Language on Vacation: An Olio of Orthographical Oddities. Scribner, 1965) The Longest Isogram in the Dictionary UNCOPYRIGHTABLE [is] the longest isogram in Merriam-Websters Collegiate Dictionary, Tenth Edition, the source used in Scrabble for long words. Borgmann, who searched the dictionary manually in his quest to manipulate the language, coined UNCOPYRIGHTABLE by placing the prefix UN- before the dictionary-sanctioned COPYRIGHTABLE. (Stefan Fatsis, Word Freak: Heartbreak, Triumph, Genius, and Obsession in the World of Competitive Scrabble Players. Houghton-Mifflin, 2001)

Scheduled Installments comparison Essay Example | Topics and Well Written Essays - 1750 words

Scheduled Installments comparison - Essay Example Because of that, it is essential to look beyond the visible features and focus on the functionality of the two solutions to determine the best choice of a solution for improving the business. In the functional evaluation of micro to medium market Scheduled Installment solutions, the Accounting Library placed Scheduled Installment in low position in majority of the functional aspects but Microsoft Dynamics GP occupied almost the top position. The variation in functional ability gives a direct outcome on the productivity of the users.  A systematic analysis done in 2007 on the contribution of the Scheduled Installment solutions on the productivity of users revealed that users of Microsoft Dynamics GP had an average score 18% above users of Scheduled Installment solutions. Microsoft Dynamics has got three core strengths that enables maintain the top functional efficiency above Scheduled Installment. Dynamics GP operates together with Microsoft Office applications just in the same way as SQL products do. It also works in the same way as the Microsoft Office products.  It is therefore very easy for Microsoft Dynamic GP users to integrate them with Office applications such Access, excel, Power Point, Outlook and Word.  In addition, users who already are conversant with Microsoft Office applications need little or no training at all to use Microsoft Dynamics GP because they have similar interfaces.  On the other hand, Scheduled Installment is still in the process of working with Microsoft to construct their integration with Office applications. As Scheduled Installment gives an ordinary system user interface with real time accessibility to all of properties, Microsoft Dynamics GP gives each user a customized and personal interface, which is task oriented and with pre-defined, customized roles and information look. The role-oriented home pages provide each user with the necessary information

Dividend Policy Essay Example | Topics and Well Written Essays - 1500 words

Dividend Policy - Essay Example Lack of infrastructure and basic facilities would lead to downfall in prices of the land and investors will lose faith and retract the investment. This would be huge disaster for any businessman. One of the problems with real estate investment trusts (REIT) is that the investors tend to over invest and still REIT's must distribute most (about 95%)of the taxable income to the shareholders. Therefore before putting a land to sale check the basic amenities and infrastructure and the price of the land accordingly. UK has become a hotspot for real estate business domestically and internationally. The main reason for this is the presence of strong infrastructure and basic facilities like water and electricity. One of the important factors that have increased the real estate corporate is the high rate of ownership. Real estate has become an alternate investment in UK. It is not sure that how dividend policy affects the value of a firm and the debate still goes on. Some say shareholders wealth is increased by dividends, others believe that dividends don't affect firm's value in other words they are irrelevant and some more believe that shareholders wealth is decreased by dividends. A general definition of valuation of property is to state the actual value of the property both according to the government and private (commercial) sector. But government will valuate only landed property and fertile land. While valuating a property government will not consider the commercial demand that property is possessed with.Financial policy decisions include dividend decisions and according to a financial management research investment is considered as an exogenous variable. Influence of stakeholders has a greater affect on firm's dividend policy that can be observed by examining dividend and investment policy's interactions. Not only the stakeholders but also non-investor stakeholders and capital suppliers plays a greater role in affecting the firm's dividend policy. Some financial theorists were able to provide a hypothesis foe dividend policy irrelevance. The assumptions of this theory are Perfect capital markets, in other words non existence of taxes transaction costs, a single buyer or a seller cannot influence the market price which in other words termed as non existence of monopoly in the market and information should be accessed without any cost that is free of cost. There should be reasonable behaviour on the part of those who are taking part in the market. The future cash flows on the discounted value that are accruing to investors should have valuing securities. Certainty of the firm and investment policy and as well as having complete knowledge of future cash flows on the discounted value are considered important in this theory. Managers are considered as agents of the stakeholders. One assumption that not hold good is about the certainty of the investment policy of the firm which is critically viewed. A model was developed by Titman that hypothesises an interaction between investment and financial decisions. According to this model non-investor stakeholders wealth in a firm can be maximised by those equity holders who possess incentives. A company or a manufacturing unit intending to set up its own plant in any country has to look up, analyze and study the respective location then plan to take up the initiative. It has to take into consideration - all

Social And Technological Factors Also Affect The Company Marketing Essay

Social And Technological Factors Also Affect The Company Marketing Essay Political, Economical, Social and Technological factors also affect the company as a whole. If the Political or Economical condition of the country is not strong, this can affect the business as well. Political Factors Politics affects the business a lot; because a company must follow certain rules or regulations (laws) made by the government. Creation of different laws depends upon the ruling political party. For example, the end of Cold War has been a big change for weapon makers. Moreover Political factors include government regulations and legal issues and define both formal and informal rules under which the firm must operate. Some examples include: Tax policy Employment laws Environmental regulations Trade restrictions and tariffs Political stability Economic Factors The economic condition of the country and state has a great influence on the company progression. The different economic policies, which affect business, are Taxation Interest rates Currency rate Public economic condition (either people are poor or rich) Inflation rate Social Factors Social values, beliefs, religion and culture really affect the business. Business must be according to social aspects. For example, in Pakistan we cannot sale or purchase things like wine, because it is against Islamic faith. Another example is of wearing shorts by the women. Here it is unsocial, so we cannot start the business of selling shorts to women. Social factors include the demographic and cultural aspects of the external macro environment. These factors affect customer needs and the size of potential markets. Some social factors include: Health consciousness Population growth rate Age distribution Career attitudes Emphasis on safety Technological Factors The most challenging factor for marketing manager is technological factor, because growth of the company depends upon the innovation and for innovation, the use of new technology is very much important. In order to beat the competitors, an organization must have effective research, planning and marketing of new products and for this purpose new machinery, techniques and ideas are very much important Technological factors can lower barriers to entry, reduce minimum efficient production levels, and influence outsourcing decisions. Some technological factors include: RD activity Automation Technology incentives Rate of technological change Porters Five Forces The pure competition model does not present a viable tool to assess an industry. Porters Five Forces attempts to realistically assess potential levels of profitability, opportunity and risk based on five key factors within an industry. This model may be used as a tool to better develop a strategic advantage over competing firms within an industry in a competitive and healthy environment. It identifies five forces that determine the long-run profitability of a market or market segment Power of suppliers An industry that produces goods requires raw materials. This leads to buyer-supplier relationships between the industry and the firms that provide the raw materials. Depending on where the power lies, suppliers may be able to exert an influence on the producing industry. They may be able to dictate price and influence availability. A segment is unattractive when an organizations suppliers have the ability to: Increase prices without suffering from a decrease in volume Reduce the quantity supplied Organize in a formal or informal manner Compete in an environment with relatively few substitutes Provide a product/material that is a critical part of the end product or service Impose switching costs on their customers when they depart Integrate downstream by purchasing or controlling the distribution channels. Power of buyers The power of buyers describes the impact customers have on an industry. When buyer power is strong, the relationship to the producing industry becomes closer to what economists term a monopsony. A Monopsony is a market where there are many suppliers and one buyer. Under these market conditions, the buyer has the most influence in determining the price. The bargaining power of buyers increases when they have the ability to: Be organized in some form with others providing similar products and services Purchase a product that represents a significant fraction of the buyers costs Buy a product that is undifferentiated Incur low switching costs when they change vendors Be price sensitive, with other options available Integrate upstream, to purchase the providers of the goods. Barriers to entry/exit The possibility of new firms entering the industry impacts competition. A key is to assess how easy it is for a new player to enter an industry. The most attractive segment has high entry barriers and low exit barriers. The definable characteristics of each industry protect profitable areas for firms and inhibit additional rivals from entering the market. These inhibitive characteristics are referred to as barriers to entry. Barriers to entry are unique characteristics to each industry. They reduce the rate of entry of new firms and, therefore, maintain a level of profits for current industry competitors. Barriers to entry can be created or exploited to enhance a firms competitive advantage. Barriers to exit work similarly to barriers to entry, Exit barriers limit the ability of a firm to leave the market and can exacerbate rivalry unable to leave the industry, a firm must compete. Substitute products Porters Five Forces model refers to substitute products as those products that are available in other industries that meet an identical or similar need for the end user. As more substitutes become available and affordable, the demand becomes more elastic since customers have more alternatives. Substitute products may limit the ability of firms within an industry to raise prices and improve margins. Rivalry Firms strive to secure a competitive advantage over their rivals. The intensity of rivalry varies within each industry and these differences can be important in the development of strategy. For example, the intensity of rivalry is increased by the following industry characteristics: Numerous competitors that are particularly strong or aggressive that are competing for the same customers and resources Declining sales revenues and volumes resulting in slow market growth, creating the need to actively fight for market share High fixed costs result in an economy of scale effect High storage costs or highly perishable products Plant capacity is being added, over and above what is needed to meet demand Low switching costs for buyers Low levels of product differentiation Strategic stakes are high when a firm is losing market position or has potential for great gains High exit barriers place a significant cost on abandoning the product. Discuss and Propose Segmentation Criteria to be used for any of two products of the above company in different markets (Pass) Market Segmentation: -Market segmentation divides market into smaller units that can be reached more efficiently and effectively. Market segmentation is divided into four groups. Geographic Segmentation Geographic segmentation is dividing the market into different geographical groups e.g. countries, regions, cities, towns etc World region or country (Europe, Middle East, India, china, Pakistan) Demographic Segmentation Demographic segmentation is dividing the market into groups based on variables such as age, gender, family size, family life cycle, income occupation, education, religion and nationality. Age: -Consumer needs and wants change with age. Companies offer different products for different age groups e.g. Johnsons baby lotion for kids, play stations for teen ages etc Gender: -Gender segmentation is dividing the market into different groups based on gender e.g. clothes for males and females etc Income: -Income segmentation is dividing the market into different income groups. Marketers produce products and services for different income segmented groups such as automobile industry, boats, clothings etc Psychographic Segmentation Psychographic segmentation is dividing a market into different groups based on social class life style or personality characteristic. Behavioral Segmentation Behavioral segmentation is dividing a market into groups based on consumer knowledge, attitude, uses (potential users/non users) or their response to a product. Occasions Is dividing the market into groups according to occasion when buyers get the idea to buy, actually make their purchase or use the purchased item e.g. orange juice is most often consumed at break fast but orange juice manufacturers have promoted drinking orange juice as a cool and refreshing drink at other times of the day. DOMINOS PIZZA The bottom of the pizza, called the crust, may vary widely according to style thin as in a typical hand-tossed pizza , or thick as in a typical pan pizza or deep pan pizza It is traditionally plain, but may also be seasoned with garlic, or herbs, or stuffed with cheese. In Dominos, pizza can be baked in an oven above the heat source, an electric deck oven, a conveyor belt oven or, in the case of more expensive restaurants, a wood- or coal-fired oven. On deck ovens, the pizza can be slid into the oven on a long paddle, called a peel, and baked directly on the hot oven or baked on a screen (a round metal grate, typically aluminum). Another option is grilled pizza in which the crust is baked directly on a barbecue grill. Each ingredient used in the pizzas has a different value and a different need and all these ingredients are value added features. This differentiates dominos from other local pizza parlors in Pakistan. Demographic Segmentation: Age: Attracts children (6-15), teenagers and young adults (16-22), and general adults. Family aspect is the basis of dominos. It got strong aspects about families visiting it. Income: Income Level: This is also an important variable on which segmentation can be carried out. People belonging to the lower income groups can not afford to buy dominos pizza will target that segment whose income puts them in the upper middle and higher income groups. Social Class: dominos caters to the upper- upper middle to middle upper social class. Occasions: Birthday Parties, Get together. SERVICE Free delivery and take away counters have eased that service that dominos offers. This changes the outlook and satisfies customers demands on time. Overall if we see, the differentiation is all on quality and hygiene and this provides the best value for the customers money. A benefit of the hygienic factor and deliciousness is the quality that dominos has offered through out. Psychographic Segmentation: Life StyleSocial Class: Buyers are divided into different groups based on social class and life style. Many consumers live a simple life style and belong to lower and middle class; they dont spend on buying pizza. So dominos should target that segment living a high class life and can afford to buy pizza. Behavioral Segmentation: Occasion: The other segment can be of regular occasions, which includes parties and get together. Foreigners: This can be an important segment for dominos because those who come from abroad are very brand conscious. DOMINOS SANDWICHES Dominos Sandwiches are a widely popular type of lunch food, typically taken to work or school, or picnics to be eaten as part of a packed lunch. They generally contain a combination of salad vegetables meat, cheese, and a variety of sauces or savoury spreads. The bread can be used as it is, or it can be coated with any condiments to enhance flavor and texture. They are widely sold in dominos outlets. Geographic Segmentation: Regions: Commonly people prefer to eat sandwich. So dominos can segment the market on the basis of people taste. Cities: Consumption of sandwiches is more in the large cities as compared to the small cities or town due to various factors such as income and education level. dominos should focus more on making its sandwiches available in the cities where people are willing and able to buy. Demographic Segmentation: Age: dominos can easily target various age groups. The most important of these groups are children and young peoples. For children it can introduce club sandwiches with additional nutritional contents such as cheese and minerals. For older people it already has salad sandwiches . A smaller segment can be of the people who are aging. These people can be convinced that the sandwiches will help their diet remain healthy (especially women). Gender: It will be very beneficial to target working women and men. If they are convinced that the sandwiches will be good for their health during working hour specially in tight working schedule. Income and occupation: People will buy sandwiches when they have enough monetary resources. Dominos should target people in the higher income groups. People with blue collar jobs can be targeted by telling them that the sandwiches will help them in their daily routine. Life cycle stage can also be important because families with younger kids will want to buy sandwiches. Psychographic segmentation: Social class and life style: People belonging to the higher social classes tend to spend more on luxuries as compared to people in the lower classes. Such people can be easily targeted as they are very health conscious. dominos can urge these people (along with diet conscious) to buy their line of diet sandwiches. Discuss any two factors which influence the choice of targeting strategy (Pass) Target Market Selection Target marketing tailors a marketing mix for one or more segments identified by market segmentation. Target marketing contrasts with mass marketing, which offers a single product to the entire market. Two important factors to consider when selecting a target market segment are the attractiveness of the segment and the fit between the segment and the firms objectives, resources, and capabilities. Attractiveness of a Market Segment The following are some examples of aspects that should be considered when evaluating the attractiveness of a market segment: Size of the segment (number of customers and/or number of units) Growth rate of the segment Competition in the segment Brand loyalty of existing customers in the segment Attainable market share given promotional budget and competitors expenditures Required market share to break even Sales potential for the firm in the segment Expected profit margins in the segment Market research and analysis is instrumental in obtaining this information. For example, buyer intentions, sales force estimates, test marketing, and statistical demand analysis are useful for determining sales potential. The impact of applicable micro-environmental and macro-environmental variables on the market segment should be considered. Suitability of Market Segments to the Firm Market segments also should be evaluated according to how they fit the firms objectives, resources, and capabilities. Some aspects of fit include: Whether the firm can offer superior value to the customers in the segment The impact of serving the segment on the firms image Access to distribution channels required to serve the segment The firms resources vs. capital investment required to serve the segment The better the firms fit to a market segment and the more attractive the market segment, the greater the profit potential to the firm. Target Market Strategies There are several different target market strategies that may be followed. Targeting strategies usually can be categorized as one of the following: Single-segment strategy: -Is also known as a concentrated strategy. One market segment (not the entire market) is served with one marketing mix. A single-segment approach often is the strategy of choice for smaller companies with limited resources. Selective specialization: -This is a multiple-segment strategy which is also known as a differentiated strategy. Different marketing mixes are offered to different segments. The product itself may or may not be different in many cases only the promotional message or distribution channels vary. Product specialization: -The firm specializes in a particular product and tailors it to different market segments. Market specialization: -The firm specializes in serving a particular market segment and offers that segment an array of different products. Full market coverage: -The firm attempts to serve the entire market. This coverage can be achieved by means of either a mass market strategy in which a single undifferentiated marketing mix is offered to the entire market, or by a differentiated strategy in which a separate marketing mix is offered to each segment. Discuss how buyer behavior affects marketing activities in different situations in light of the assigned companies (Pass) Buyer Behavior In addition to understanding the needs of your customers, you also need to understand what motivates them to purchase, and how you can influence the buying process to ensure that your products or services are on the shopping list. Understanding your customers will help you to develop and distribute your product, as well as getting the right price point and developing successful promotional activities. The psychology of the buying process has been widely studied, and no matter what size your business, knowledge of this process can help you become more successful. Both businesses and consumers exhibit patterns of buying behavior. The business model is less open to debate as your business customers will almost certainly have some formalized process of buying in place. Your task is to understand the process and match your marketing activities to the different stages of the process. This means that the customer will receive the right kind of contact at the right time. Marketing in Dominos: Marketing is based on the principle of customer satisfaction. This is the foundation for the environmental marketing approach of dominos. Environmental product claims in advertising, promotional material and on packaging are in accordance with legal requirements, based on solid scientific evidence and used in a serious and reasonable manner. Their aim is to minimize wastage in communication, publicity and promotional material, in particular through more precise targeting of marketing activities. Consumer promotions and merchandising material such as consumer offers, in store promotions, display material, leaflets, printed matter, etc. take environmental aspects into account. This means due consideration of environmental impact in selecting both materials and printing methods. In distribution, energy efficient and pollution controlled methods are encouraged wherever possible. The attractiveness of ads may attract consumers Strong brand image also help in attracting customers that influence their buying behavior. Quality of product its price packaging also influence buyers behavior The distribution channels, the placement of products also influence the behavior. 3.1 Describe how products are developed to sustain competitive advantages . Now a days technology is improving so as baking and heating ovens will be of new and efficient technology and will provide efficient service. Due to new technology there are new ways of marketing like internet; telemarketing and the organization can advertise their products with much more faster pace. Computer based customer data that is MIS (managing information system) helps in collecting customer data, daily transactions, future forecasting and decision making. New vehicles will make their service more efficient. Dominoz pizza is the market leader in providing different products of pizzas as there are many competitors in this sector. There good image makes the organization more strong. Dominoz pizza is providing good taste, quality products with qualified staff, good atmosphere and hygienic environment. They are specialized in pizzas. Motivation level of staff is very high which make the organization more prosperous. They are ISO (International Standard Organization) certified. They have enough resources for operating different activities of the organization. They are providing free home delivery service. Another big Strength and even a Competitive Advantage is the fact that they have a full service restaurant as well as delivery services. Most of Dominoz pizzas competitors do not have restaurants. Because of the restaurant, Dominoz pizza can market too many different segments that other pizza chains cannot. However, the fact that Dominoz pizza does have a restaurant to run is also a weakness. Dominoz pizza has higher overhead costs, due to the restaurant that other competitors dont have to deal with. Another result of higher overhead costs is higher prices Dominoz pizza must charge. Obviously, Dominoz pizza is not the low cost producer. They rely on their quality pizza and good service to account for their higher prices. They are providing less range of products comparatively with high prices. They are more focused on Western taste instead of Eastern. New markets can be explored and new opportunities they can gain. Dominoz pizza can come up with the new products considering the Eastern taste of the people as like McDonalds . Diversification of new products can increase their market share. They can reduce their prices because of more resources. 3.2 Explain how distribution is arranged to provide customer convenience Distribution It refers to the best place to offer program. That is the place where it is located and through what channels are we distributing programs and the competitive advantage lies in distribution. The Dominoz pizza islamabad is situated in blue area.. Secondly the catchment area is of a specified minimum size and within a given drive time to the site. Distribution The type of distribution channel used by Dominoz pizza is the direct channel. The direct channel is successful when there is an extremely large market that is geographically dispersed. The direct channel is also useful when there are a large number of buyers, but a small amount purchased by each. Dominoz pizza uses three different methods of selling its products directly to the market. The first method of distribution used by Dominoz pizza is Home. Office delivery. Customers can call Dominoz pizza ahead of time, place an order, and the order is delivered to the customers home. Another method of distribution is for customers to dine-in. Customers can go to the nearest Dominoz pizza, place an order and either leave with the order or eat at the restaurant. One of Dominoz pizzas largest competitive advantages is its restaurant style facility. Dominoz pizza offers a clean place to sit down and enjoy the variety of pizzas, salads, and sandwiches in a fun, family atmosphere. The third method of distribution is to order Online. Selective County Customers can now go on the Internet and place an order for Pizza. This method is useful because it allows customers to view the entire menu, download any special coupons, and order without having to disclose any credit card numbers. 3.3 Explain how prices are set to reflect an organizations objective and market conditions. Pricing Strategy The level of competition a business faces determines its pricing strategy. Sometimes a business has the scope to set its price and sometimes a business cannot. When a business has the scope to set its price there is a number of pricing strategies or policies it might choose. As there are no such competitors of Dominoz pizza which could compete with the quality of pizza produced at Dominoz pizza, therefore, the pricing strategy adopted by Dominoz pizza is market skimming. Dominoz pizza has adopted this pricing strategy as they want to hold maximum share of the market by maximum profit. This is a golden era for Dominoz pizza, as there are no competitors and hence, Dominoz pizza is free to charge any price they want. They are charging higher prices due to the uniqueness of the product. They satisfy the target market as the food quality is worth the price paid. The pricing strategy is not just to get the worth of quality but also to gain maximum profits before any competitor enters becau se then Dominoz pizza will have to change its pricing strategy. Although the prices would be lowered with the new entrants in the market but not to a greater extent as the quality food products are not home-produced. They are imported from different countries keeping in view the best Quality. 3.4 Illustrate how promotional activity is integrated to achieve marketing objectives Promotional Activity This forced competitors to look for new methods of increasing their customer bases. Many pizza chains decided to diversify and offer new non-pizza items such as Buffalo wings, and Italian cheese bread. The current trend in pizza chains today is the same. They all try to come up with some newer, bigger, better, pizza for a low price. Offering special promotions and new pizza variations are popular today as well. For example, chicken is now a common topping found on pizzas. In the past, Dominoz pizza has always had the first mover advantage. Their marketing strategy in the past has always been to be first. One of their main strategies that they still follow today is the diversification of the products they offer. Dominoz pizza is always adding something new to their menu, trying to reach new markets. For example, in 1992 the famous buffet was launched in Dominoz pizza restaurants worldwide. They were trying to offer many different food items for customers who didnt necessarily want pizza. Another strategy they used in the past and are still using is the diversification of their pizzas. Dominoz pizza is always trying to come up with some innovative way to make a pizza into something slightly different different enough that customers will think its a whole new product. For example, lets look at some of the pizzas Dominoz pizza has marketed in the past. In 1989, Dominoz pizza introduced their Pan Pizza, which had a guarantee of being ready to eat in 5 minutes when dining at Dominoz pizza restaurants. In 1994, they introduced the Bigfoot, which was two square feet of pizza cut into 21 slices. In 1995, they introduced Stuffed Crust Pizza, where the crust would be filled with cheese. In 1997, they marketed The Edge, which had cheese and toppings all the way to the edge of the pizza. Currently, they are marketing The Big New Yorker, trying to bring the famous New York style pizza to the whole country. 3.5 Analyze the additional elements of the extended marketing mix People The employees in Dominoz pizza have a standard uniform and Dominoz pizza specially focuses on friendly and prompt service to its customers from their employees. The employees are part time workers and full time workers (not a policy). The aprons of the employees distinguish them as Dominoz pizza workers. Process The food manufacturing process at Dominoz pizza is transparent and hidden (the whole process is not visible to the customers). Physical Evidence Dominoz pizza focuses on clean and hygienic interiors of its outlets and at the same time the interiors are attractive and the Pizza maintains a proper etiquette at its joints. The design, furnishing, lighting, layout and decoration of the Pizza chain as well as the appearance and attitudes of its employees will influence customer perceptions of the service quality and experiences. Now another component of the service experience can be the Eviction Model which illustrates the various invisible and visible factors which influence the customers experience. 4.1 Recommend marketing mixes for two different segments in consumer markets Segmentation Main segments which Dominoz pizza has captured are the combination of higher incomes and dual career families , due to higher income consumer have more disposable income , allowing them to eat out more often . Dominoz pizza holds the most market share in the Pizza industry, the perceived quality and service of the company will help to ensure a better the average chance at a successful introduction of a new product. The introduction of a product that keeps with today trends is also important to reduce the risk of failure. Dominoz pizza maximum market segment is younger generations. These generation ranges from 12 to 30, the overall spending of these generations is mostly on non essential items, the higher amount of spending has been done on eating out.