Wilfred Owen Techniques - 1135 Words

Wilfred Owens war poetry Good morning/afternoon teacher and peers, Wilfred Owen was born in 1893 in Oswestry (United Kingdom). He wanted to be a poet from the age of nineteen although most of his famous work is that which he wrote in his years spent in the war where he died in 1918. The preface to Owens poetry read: â€Å"This book is not about heroes. English poetry is not yet fit to speak of them. Nor is it about deeds, or lands, nor anything about glory, honour, might, majesty, dominion, or power, except war. Above all I am not concerned with Poetry. My subject is war, and the pity of war. The poetry is in the pity. To help tell you how Owen uses poetic techniques to achieve the objective stated above i will provide an†¦show more content†¦Figurative language, as with most poetry, is readily used in much of Owens work because it helps to create tone and communicate emotion effectively. Let’s take a look at the poem mental cases for a few examples of figurative language. Metaphor, misery swelters surely we have perished. Simile, bearing teeth that leer like skulls teeth wicked? And also the poem disabled where we see an example of personification in the line that speaks of how the town used to swing so gay. Symbolism when it tells of the disabled man wearing his ghastly suit of gray, the gray symbolises the dullness and shadows that now hang over him. We often see the use of oxymoron’s and paradox when something is being contrasted within a poem such as a line from the poem dulce et decorum est, gas! GAS! Quick boys!- An ecstasy of fumbling which is used to describe the controlled panic which quickly increases as the men fumble to put on thier gas masks. A good example of a paradox also from this poem is the line that Owen writes â€Å"the devil, sick of sick† this is a paradox because the devil is a personification of sin, this is just another way he portrays how horrific war is. Rhetorical features are used by Wilfred Owen as it heightens the effect of the language, to create a more persuasive effect. Repetition is often used weather this be to make the poem sound monotonous when read suchShow MoreRelated Poetic Techniques of Wilfred Owen Essay1511 Words   |  7 PagesWilfred Owen can be considered as one of the finest war poets of all times. His war poems, a collection of works composed between January 1917, when he was first sent to the Western Front, and November 1918, when he was killed in action, use a variety of poetic techniques to allow the reader to empathise with his world, situation, emotions and thoughts. The sonnet form, para-rhymes, ironic titles, voice, and various imagery used by Owen grasp the prominent central idea of the complete futility ofRead MoreWilfred Life Of Wilfred Owen914 Words   |  4 PagesWilfred Owen Poetry Wilfred Edward Salter Owen was an English poet and soldier, whose renowned compositions were distinguished in their delivery of a tenacious condemnation of the First World War. Born, 18 March 1893 in Oswestry, Shropshire, Owen commenced his poetic endeavours through his adolescence, and after having completed his schooling, soon became a teaching assistant and aspired for vocational pursuits. However, these were soon disparaged with the eminence of the Fist World War, and inRead MoreWilfred Owen s Life And Work1207 Words   |  5 PagesWilfred Owen born in Oswestry, raised in Birkenhead and Shrewsbury. In 1913 Owen broke from the Roam Catholic Church and went to teach English in France. Owen always had the determination to become a poet. While teaching in France, he worked on the rhyming patterns which became the prominent characteristics of his poetry. In 1915 Owen enlisted in the British Army. His first experiences in January-May 1917 of active service was as an officer at the Bat tle of the Somme. Battle of Somme, led to hisRead MoreHarper Lee, The Sentry By Wilfred Owen, And Good Guys Dead By Ernest Hemingway Essay3751 Words   |  16 Pagesbeen formed to answer questions and form relationships between authors and the reason(s) or any influence(s) as to why the following authors have developed their work: Harper Lee, Wilfred Owens, Ernest Hemingway. I decided to investigate the following texts: To Kill a Mockingbird by Harper Lee, The Sentry by Wilfred Owen, To Good Guys Dead by Ernest Hemingway. If the aim is to find out whether early life experiences of these authors or the time setting when they grew up in promoted or influenced theRead MoreComparing the Ways Michael Herr in Dispatches and Pat Barker in Regeneration Show the Effects of War2879 Words   |  12 Pageswho were there. As an autobiography centered around Herrs experience of Vietnam Dispatches provides a different reading experience to Barkers novel, which is loosely based on the real life meeting between Siegfried Sassoon, Wilfred Owen and Dr. W.H.R Rivers at Craiglockhart War Hospital during The First World War. Due to the different approaches the structure of the books is different and that affects how the effect of war is shown. Dispatches is a tapestry of Read More Wilfred Owen uses many techniques in his poem Dulce et Decorum est to1082 Words   |  5 PagesWilfred Owen uses many techniques in his poem Dulce et Decorum est to convey the horror and conditions The poem Dulce et Decorum est is about the horrible things the soldiers had to see and the awful conditions that the soldiers had to fight through. Wilfred Owen uses many techniques in his poem Dulce et Decorum est to convey the horror and conditions of the war. These techniques will be explained and the purpose of each section will be will also be described. In the first sectionRead MoreHow Does Wilfred Owen Explore the Horror of War Through the Power of Poetry?1110 Words   |  5 PagesWilfred Owen, War Poems and Others How does Wilfred Owen explore the horror of war through the power of poetry? Throughout the several poems Wilfred Owen wrote throughout his experience during the First World War, he explores many themes in relation to the war and the emotions associated with these. One of the most prevalent ideas Wilfred Owen chooses to emphasise in many of his poems is that of the sense of horror associated with war and all the consequences of it such as those including deathRead MoreClose Study of Texts - Wilfred Owen Essays1004 Words   |  5 Pagesdoes Owen’s portrayal of the relationship between youth and war move us to a deeper understanding of suffering? As an anti-war poet, Wilfred Owen uses his literary skills to express his perspective on human conflict and the wastage involved with war, the horrors of war, and its negative effects and outcomes. As a young man involved in the war himself, Owen obtained personal objectivity of the dehumanisation of young people during the war, as well as the false glorification that the world hasRead More Write an essay about how Owens poetry describes the plight of the732 Words   |  3 PagesWrite an essay about how Owens poetry describes the plight of the soldiers. In many of Wilfred Owens poems, he describes the suffering and the agony of the common soldier during war, not only on the battlefront, but he also describes the after-effects of war and its cruelty. Owens poetry is inclined towards and elegiac nature with the function to arouse grief and to stimulate remembrance. Owen is usually best when the emotion of grief predominates over disgust in his poems and when tributeRead MoreAnger and Injustice Described in Wilfred Owens Poem Dulce et Decorum est1033 Words   |  5 PagesDecorum est was written by Wilfred Owen during World War One, and is probably the most popular war-poem ever written.The title is part of the Latin phrase Dulce et decorum est pro patria mori which means It is sweet and right to die for your country. Wilfred Owen saw the war first-hand and this poem is about a gas attack that he witnessed. Throughout this poem Owen gives the sense of anger and injustice through the use of many different poetic techniques. Wilfred Owen emphasises the condition

Road Accidents free essay sample

The majority of drivers and riders killed on South Australia roads of drivers had three times more than the legal limits amount of alcohol in their bodies. Drinking alcohol effects driving skill and increase the likelihood that the driver will engage in risk-taking behaviour. Of these drivers and riders killed during 2007-2011, who were over the legal limit of 0. 05: 89% were male, 33% were aged 20-29 years, 69% were killed on rural roads, 73% were at least three to four times over the legal limit. (DPTI) Research shows that a single drink increases the risk of death or serious injury by five times. Second main major factor in road accidents is speed. Speeding and excessive speed causes thousands of serious accidents and injuries every year. Speeding was identified as a contributing factor in an estimated 36% of fatal crashes 2007-2011. (DPTI) The evidence show that if the speed is 50km/h the stopping distance is 29mBut no impact and for 60km/h 38 m take to stop and will be impact on the driving. We will write a custom essay sample on Road Accidents or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The evidence show that speeding is not about just going over the speed limit is also about the experience and age. Another major factor in road accidents is distraction. Distraction occurs when a driver, either willingly or unwillingly, engages in a secondary activity that interferes with performance of their primary task driving the vehicle. Drivers can be distracted in many ways by things inside or outside of the vehicle. Inattention was reported as a contributing factor for 33% of fatal crashes and 46% of serious injury crashes in Australia. (DPTI) In conclusion as we described in the above situation increase road accidents which can be reduce by awareness and education law in forces and also analysis the other risk factors besides the above situations.

The Great War Essays (1238 words) - Georges Clemenceau,

The Great War The Legacy of the Great War After reading William R. Keylors The Legacy of the Great War, I realized the important events that pertain to the international relations. Until our present day there has not been so many great leaders come together to address issues such as: politics, economics, and social settings in Europe. This is the beginning of the problems in European civilization. The Paris Peace conference had a total of twenty-seven countries with their highest representatives and aides who devise a peace settlement. For two months they had redrawn the map of Europe with political and economical arrangements. It took another six months for the leaders who defeated the Central Powers to decide which rules that would govern the postwar order. The Central Power leaders are also known as the Big Four who was: President Woodrow Wilson of the United States, Prime Minister David Lloyd George of Great Britain, Premier Georges Clemenceau of France, and Prime Minister Vittorio Orlando of Italy. After all the peace makers of the treaties was creating the fire for the Second World War in 1939. During the Peace Conference there was two themes that was very critical. The first is that each victorious European ally had betrayed the new diplomacy of President Woodrow Wilson and therefore deprived the postwar international order of its moral McIntire 2 justification. The second theme is the Carthaginian settlement, which the victors virtually dismantled Germany of all of its power economically and military. When the Peacemaking conference began, President Wilson promised Poland a free and secure access to the Baltic Sea. (p.19) The port of Danzinger had an overwhelmingly German population there with different religious practices. With self-determination Wilson balanced antithetical considerations. He already promised Poles a free port, and France also wanted to weaken Germany by giving Poland territory. The outcome of the German-Polish Frontier is a free international port in the hands of Polish control. After the war the French wanted to destroy the German economy. The French wanted control of the German coalmines. But Wilson would not agree. He was looking out for the Germans economically. Premier Clemenceau called Wilson pro-German which obviously hurted the President. (p.29) With this going on President Wilson was self-determine to do his best for the redrawing of Europe. Most leaders in France believed the way to weaken Germany without hurting it economically was to move Germans under rule of other nations. Most of these small states have never set up a stable government for themselves and adding large amount of Germans to their native lands could be dangerous. This is one way how Wilson and his delegates were violated. One of French main goals in the Peace Conference was security from the Germans in the future. The only way for this is if the Americans and British take charge, and give the Germans a punch and never let them get up again. Germany is the strongest country on the continental Europe. The Germans have the Rhineland, which is a shield McIntire 3 against aggression. On April 22, 1919 Wilson and George came up with a French security formula. The pledge to defend France against any German aggression, and German disarmament, reduction of the German army to 100,000 men, demilitarization of a zone fifty kilometers east of the Rhine. (91) The French wanted the Rhine River for an allied military base at the four main crossings. Wilson would not allow this, because it would break his national self-determination. During the Carthaginian Peace settlement, John Maynard Keynes published a book called The Economic Consequences of the Peace. According to Keynes he is a hostile critic of President Wilson and his Fourteen Points peace treaty. (122) With Keynes facts I believe he was totally correct. The treaty ignored the economic problems that Germany faced. Germany is economy was built on coal and iron. After the treaty the coal could not be mined or delivered to other countries. Also, seventy-five percent of the iron ore came from Alsace-Lorraine, which the French reclaimed after WWI. With the cutback of coal and iron Europe was even more unsettled then it was. I believe that Germany was responsible to pay for the war damages. Since they started the war

Isogram - Definition and Examples in English

Isogram s in English Definition In morphology and verbal play, an isogram is a word with no repeating letters (such as ambidextrously) or, more broadly, a word in which the letters occur an equal number of times. The term isogram  (derived from two Greek words meaning equal and letter)  was coined by Dmitri Borgmann in  Language on Vacation: An Olio of Orthographical Oddities  (Scribner, 1965). Pronunciation I-se-gram Also Known As non-pattern word First-Order, Second-Order, and Third-Order Isograms In a first-order isogram, each letter appears just once: dialogue is an example. In a second-order isogram, each letter appears twice: deed is an example. Longer examples are hard to find: they include Vivienne, Caucasus, intestines, and (important for a phonetician to know this) bilabial. In a third-order isogram, each letter appears three times. These are very rare, unusual words such as deeded (conveyed by deed), sestettes (a variant spelling of sextets), and geggee (victim of a hoax). I dont know of any fourth-order isograms... The really interesting question is: which is the longest isogrammatic place-name in English? As far as I knowand thats an important qualificationit is a small village in Worcestershire, west of Evesham: Bricklehampton. Its 14 letters, with no spaces, make it the longest such name in the language. (David Crystal, By Hook or by Crook: A Journey in Search of English. Overlook, 2008) The Longest Nonpattern Word The longest nonpattern word ever devised utilizes 23 of the 26 letters of our alphabet: PUBVEXINGFJORD-SCHMALTZY, signifying as if in the manner of the extreme sentimentalism generated in some individuals by the sight of a majestic fjord, which sentimentalism is annoying to the clientele of an English inn. This word is also an example of going to the uttermost limit in the way of verbal creativeness. (Dmitri Borgmann, Language on Vacation: An Olio of Orthographical Oddities. Scribner, 1965) The Longest Isogram in the Dictionary UNCOPYRIGHTABLE [is] the longest isogram in Merriam-Websters Collegiate Dictionary, Tenth Edition, the source used in Scrabble for long words. Borgmann, who searched the dictionary manually in his quest to manipulate the language, coined UNCOPYRIGHTABLE by placing the prefix UN- before the dictionary-sanctioned COPYRIGHTABLE. (Stefan Fatsis, Word Freak: Heartbreak, Triumph, Genius, and Obsession in the World of Competitive Scrabble Players. Houghton-Mifflin, 2001)

Scheduled Installments comparison Essay Example | Topics and Well Written Essays - 1750 words

Scheduled Installments comparison - Essay Example Because of that, it is essential to look beyond the visible features and focus on the functionality of the two solutions to determine the best choice of a solution for improving the business. In the functional evaluation of micro to medium market Scheduled Installment solutions, the Accounting Library placed Scheduled Installment in low position in majority of the functional aspects but Microsoft Dynamics GP occupied almost the top position. The variation in functional ability gives a direct outcome on the productivity of the users.  A systematic analysis done in 2007 on the contribution of the Scheduled Installment solutions on the productivity of users revealed that users of Microsoft Dynamics GP had an average score 18% above users of Scheduled Installment solutions. Microsoft Dynamics has got three core strengths that enables maintain the top functional efficiency above Scheduled Installment. Dynamics GP operates together with Microsoft Office applications just in the same way as SQL products do. It also works in the same way as the Microsoft Office products.  It is therefore very easy for Microsoft Dynamic GP users to integrate them with Office applications such Access, excel, Power Point, Outlook and Word.  In addition, users who already are conversant with Microsoft Office applications need little or no training at all to use Microsoft Dynamics GP because they have similar interfaces.  On the other hand, Scheduled Installment is still in the process of working with Microsoft to construct their integration with Office applications. As Scheduled Installment gives an ordinary system user interface with real time accessibility to all of properties, Microsoft Dynamics GP gives each user a customized and personal interface, which is task oriented and with pre-defined, customized roles and information look. The role-oriented home pages provide each user with the necessary information

Dividend Policy Essay Example | Topics and Well Written Essays - 1500 words

Dividend Policy - Essay Example Lack of infrastructure and basic facilities would lead to downfall in prices of the land and investors will lose faith and retract the investment. This would be huge disaster for any businessman. One of the problems with real estate investment trusts (REIT) is that the investors tend to over invest and still REIT's must distribute most (about 95%)of the taxable income to the shareholders. Therefore before putting a land to sale check the basic amenities and infrastructure and the price of the land accordingly. UK has become a hotspot for real estate business domestically and internationally. The main reason for this is the presence of strong infrastructure and basic facilities like water and electricity. One of the important factors that have increased the real estate corporate is the high rate of ownership. Real estate has become an alternate investment in UK. It is not sure that how dividend policy affects the value of a firm and the debate still goes on. Some say shareholders wealth is increased by dividends, others believe that dividends don't affect firm's value in other words they are irrelevant and some more believe that shareholders wealth is decreased by dividends. A general definition of valuation of property is to state the actual value of the property both according to the government and private (commercial) sector. But government will valuate only landed property and fertile land. While valuating a property government will not consider the commercial demand that property is possessed with.Financial policy decisions include dividend decisions and according to a financial management research investment is considered as an exogenous variable. Influence of stakeholders has a greater affect on firm's dividend policy that can be observed by examining dividend and investment policy's interactions. Not only the stakeholders but also non-investor stakeholders and capital suppliers plays a greater role in affecting the firm's dividend policy. Some financial theorists were able to provide a hypothesis foe dividend policy irrelevance. The assumptions of this theory are Perfect capital markets, in other words non existence of taxes transaction costs, a single buyer or a seller cannot influence the market price which in other words termed as non existence of monopoly in the market and information should be accessed without any cost that is free of cost. There should be reasonable behaviour on the part of those who are taking part in the market. The future cash flows on the discounted value that are accruing to investors should have valuing securities. Certainty of the firm and investment policy and as well as having complete knowledge of future cash flows on the discounted value are considered important in this theory. Managers are considered as agents of the stakeholders. One assumption that not hold good is about the certainty of the investment policy of the firm which is critically viewed. A model was developed by Titman that hypothesises an interaction between investment and financial decisions. According to this model non-investor stakeholders wealth in a firm can be maximised by those equity holders who possess incentives. A company or a manufacturing unit intending to set up its own plant in any country has to look up, analyze and study the respective location then plan to take up the initiative. It has to take into consideration - all

Social And Technological Factors Also Affect The Company Marketing Essay

Social And Technological Factors Also Affect The Company Marketing Essay Political, Economical, Social and Technological factors also affect the company as a whole. If the Political or Economical condition of the country is not strong, this can affect the business as well. Political Factors Politics affects the business a lot; because a company must follow certain rules or regulations (laws) made by the government. Creation of different laws depends upon the ruling political party. For example, the end of Cold War has been a big change for weapon makers. Moreover Political factors include government regulations and legal issues and define both formal and informal rules under which the firm must operate. Some examples include: Tax policy Employment laws Environmental regulations Trade restrictions and tariffs Political stability Economic Factors The economic condition of the country and state has a great influence on the company progression. The different economic policies, which affect business, are Taxation Interest rates Currency rate Public economic condition (either people are poor or rich) Inflation rate Social Factors Social values, beliefs, religion and culture really affect the business. Business must be according to social aspects. For example, in Pakistan we cannot sale or purchase things like wine, because it is against Islamic faith. Another example is of wearing shorts by the women. Here it is unsocial, so we cannot start the business of selling shorts to women. Social factors include the demographic and cultural aspects of the external macro environment. These factors affect customer needs and the size of potential markets. Some social factors include: Health consciousness Population growth rate Age distribution Career attitudes Emphasis on safety Technological Factors The most challenging factor for marketing manager is technological factor, because growth of the company depends upon the innovation and for innovation, the use of new technology is very much important. In order to beat the competitors, an organization must have effective research, planning and marketing of new products and for this purpose new machinery, techniques and ideas are very much important Technological factors can lower barriers to entry, reduce minimum efficient production levels, and influence outsourcing decisions. Some technological factors include: RD activity Automation Technology incentives Rate of technological change Porters Five Forces The pure competition model does not present a viable tool to assess an industry. Porters Five Forces attempts to realistically assess potential levels of profitability, opportunity and risk based on five key factors within an industry. This model may be used as a tool to better develop a strategic advantage over competing firms within an industry in a competitive and healthy environment. It identifies five forces that determine the long-run profitability of a market or market segment Power of suppliers An industry that produces goods requires raw materials. This leads to buyer-supplier relationships between the industry and the firms that provide the raw materials. Depending on where the power lies, suppliers may be able to exert an influence on the producing industry. They may be able to dictate price and influence availability. A segment is unattractive when an organizations suppliers have the ability to: Increase prices without suffering from a decrease in volume Reduce the quantity supplied Organize in a formal or informal manner Compete in an environment with relatively few substitutes Provide a product/material that is a critical part of the end product or service Impose switching costs on their customers when they depart Integrate downstream by purchasing or controlling the distribution channels. Power of buyers The power of buyers describes the impact customers have on an industry. When buyer power is strong, the relationship to the producing industry becomes closer to what economists term a monopsony. A Monopsony is a market where there are many suppliers and one buyer. Under these market conditions, the buyer has the most influence in determining the price. The bargaining power of buyers increases when they have the ability to: Be organized in some form with others providing similar products and services Purchase a product that represents a significant fraction of the buyers costs Buy a product that is undifferentiated Incur low switching costs when they change vendors Be price sensitive, with other options available Integrate upstream, to purchase the providers of the goods. Barriers to entry/exit The possibility of new firms entering the industry impacts competition. A key is to assess how easy it is for a new player to enter an industry. The most attractive segment has high entry barriers and low exit barriers. The definable characteristics of each industry protect profitable areas for firms and inhibit additional rivals from entering the market. These inhibitive characteristics are referred to as barriers to entry. Barriers to entry are unique characteristics to each industry. They reduce the rate of entry of new firms and, therefore, maintain a level of profits for current industry competitors. Barriers to entry can be created or exploited to enhance a firms competitive advantage. Barriers to exit work similarly to barriers to entry, Exit barriers limit the ability of a firm to leave the market and can exacerbate rivalry unable to leave the industry, a firm must compete. Substitute products Porters Five Forces model refers to substitute products as those products that are available in other industries that meet an identical or similar need for the end user. As more substitutes become available and affordable, the demand becomes more elastic since customers have more alternatives. Substitute products may limit the ability of firms within an industry to raise prices and improve margins. Rivalry Firms strive to secure a competitive advantage over their rivals. The intensity of rivalry varies within each industry and these differences can be important in the development of strategy. For example, the intensity of rivalry is increased by the following industry characteristics: Numerous competitors that are particularly strong or aggressive that are competing for the same customers and resources Declining sales revenues and volumes resulting in slow market growth, creating the need to actively fight for market share High fixed costs result in an economy of scale effect High storage costs or highly perishable products Plant capacity is being added, over and above what is needed to meet demand Low switching costs for buyers Low levels of product differentiation Strategic stakes are high when a firm is losing market position or has potential for great gains High exit barriers place a significant cost on abandoning the product. Discuss and Propose Segmentation Criteria to be used for any of two products of the above company in different markets (Pass) Market Segmentation: -Market segmentation divides market into smaller units that can be reached more efficiently and effectively. Market segmentation is divided into four groups. Geographic Segmentation Geographic segmentation is dividing the market into different geographical groups e.g. countries, regions, cities, towns etc World region or country (Europe, Middle East, India, china, Pakistan) Demographic Segmentation Demographic segmentation is dividing the market into groups based on variables such as age, gender, family size, family life cycle, income occupation, education, religion and nationality. Age: -Consumer needs and wants change with age. Companies offer different products for different age groups e.g. Johnsons baby lotion for kids, play stations for teen ages etc Gender: -Gender segmentation is dividing the market into different groups based on gender e.g. clothes for males and females etc Income: -Income segmentation is dividing the market into different income groups. Marketers produce products and services for different income segmented groups such as automobile industry, boats, clothings etc Psychographic Segmentation Psychographic segmentation is dividing a market into different groups based on social class life style or personality characteristic. Behavioral Segmentation Behavioral segmentation is dividing a market into groups based on consumer knowledge, attitude, uses (potential users/non users) or their response to a product. Occasions Is dividing the market into groups according to occasion when buyers get the idea to buy, actually make their purchase or use the purchased item e.g. orange juice is most often consumed at break fast but orange juice manufacturers have promoted drinking orange juice as a cool and refreshing drink at other times of the day. DOMINOS PIZZA The bottom of the pizza, called the crust, may vary widely according to style thin as in a typical hand-tossed pizza , or thick as in a typical pan pizza or deep pan pizza It is traditionally plain, but may also be seasoned with garlic, or herbs, or stuffed with cheese. In Dominos, pizza can be baked in an oven above the heat source, an electric deck oven, a conveyor belt oven or, in the case of more expensive restaurants, a wood- or coal-fired oven. On deck ovens, the pizza can be slid into the oven on a long paddle, called a peel, and baked directly on the hot oven or baked on a screen (a round metal grate, typically aluminum). Another option is grilled pizza in which the crust is baked directly on a barbecue grill. Each ingredient used in the pizzas has a different value and a different need and all these ingredients are value added features. This differentiates dominos from other local pizza parlors in Pakistan. Demographic Segmentation: Age: Attracts children (6-15), teenagers and young adults (16-22), and general adults. Family aspect is the basis of dominos. It got strong aspects about families visiting it. Income: Income Level: This is also an important variable on which segmentation can be carried out. People belonging to the lower income groups can not afford to buy dominos pizza will target that segment whose income puts them in the upper middle and higher income groups. Social Class: dominos caters to the upper- upper middle to middle upper social class. Occasions: Birthday Parties, Get together. SERVICE Free delivery and take away counters have eased that service that dominos offers. This changes the outlook and satisfies customers demands on time. Overall if we see, the differentiation is all on quality and hygiene and this provides the best value for the customers money. A benefit of the hygienic factor and deliciousness is the quality that dominos has offered through out. Psychographic Segmentation: Life StyleSocial Class: Buyers are divided into different groups based on social class and life style. Many consumers live a simple life style and belong to lower and middle class; they dont spend on buying pizza. So dominos should target that segment living a high class life and can afford to buy pizza. Behavioral Segmentation: Occasion: The other segment can be of regular occasions, which includes parties and get together. Foreigners: This can be an important segment for dominos because those who come from abroad are very brand conscious. DOMINOS SANDWICHES Dominos Sandwiches are a widely popular type of lunch food, typically taken to work or school, or picnics to be eaten as part of a packed lunch. They generally contain a combination of salad vegetables meat, cheese, and a variety of sauces or savoury spreads. The bread can be used as it is, or it can be coated with any condiments to enhance flavor and texture. They are widely sold in dominos outlets. Geographic Segmentation: Regions: Commonly people prefer to eat sandwich. So dominos can segment the market on the basis of people taste. Cities: Consumption of sandwiches is more in the large cities as compared to the small cities or town due to various factors such as income and education level. dominos should focus more on making its sandwiches available in the cities where people are willing and able to buy. Demographic Segmentation: Age: dominos can easily target various age groups. The most important of these groups are children and young peoples. For children it can introduce club sandwiches with additional nutritional contents such as cheese and minerals. For older people it already has salad sandwiches . A smaller segment can be of the people who are aging. These people can be convinced that the sandwiches will help their diet remain healthy (especially women). Gender: It will be very beneficial to target working women and men. If they are convinced that the sandwiches will be good for their health during working hour specially in tight working schedule. Income and occupation: People will buy sandwiches when they have enough monetary resources. Dominos should target people in the higher income groups. People with blue collar jobs can be targeted by telling them that the sandwiches will help them in their daily routine. Life cycle stage can also be important because families with younger kids will want to buy sandwiches. Psychographic segmentation: Social class and life style: People belonging to the higher social classes tend to spend more on luxuries as compared to people in the lower classes. Such people can be easily targeted as they are very health conscious. dominos can urge these people (along with diet conscious) to buy their line of diet sandwiches. Discuss any two factors which influence the choice of targeting strategy (Pass) Target Market Selection Target marketing tailors a marketing mix for one or more segments identified by market segmentation. Target marketing contrasts with mass marketing, which offers a single product to the entire market. Two important factors to consider when selecting a target market segment are the attractiveness of the segment and the fit between the segment and the firms objectives, resources, and capabilities. Attractiveness of a Market Segment The following are some examples of aspects that should be considered when evaluating the attractiveness of a market segment: Size of the segment (number of customers and/or number of units) Growth rate of the segment Competition in the segment Brand loyalty of existing customers in the segment Attainable market share given promotional budget and competitors expenditures Required market share to break even Sales potential for the firm in the segment Expected profit margins in the segment Market research and analysis is instrumental in obtaining this information. For example, buyer intentions, sales force estimates, test marketing, and statistical demand analysis are useful for determining sales potential. The impact of applicable micro-environmental and macro-environmental variables on the market segment should be considered. Suitability of Market Segments to the Firm Market segments also should be evaluated according to how they fit the firms objectives, resources, and capabilities. Some aspects of fit include: Whether the firm can offer superior value to the customers in the segment The impact of serving the segment on the firms image Access to distribution channels required to serve the segment The firms resources vs. capital investment required to serve the segment The better the firms fit to a market segment and the more attractive the market segment, the greater the profit potential to the firm. Target Market Strategies There are several different target market strategies that may be followed. Targeting strategies usually can be categorized as one of the following: Single-segment strategy: -Is also known as a concentrated strategy. One market segment (not the entire market) is served with one marketing mix. A single-segment approach often is the strategy of choice for smaller companies with limited resources. Selective specialization: -This is a multiple-segment strategy which is also known as a differentiated strategy. Different marketing mixes are offered to different segments. The product itself may or may not be different in many cases only the promotional message or distribution channels vary. Product specialization: -The firm specializes in a particular product and tailors it to different market segments. Market specialization: -The firm specializes in serving a particular market segment and offers that segment an array of different products. Full market coverage: -The firm attempts to serve the entire market. This coverage can be achieved by means of either a mass market strategy in which a single undifferentiated marketing mix is offered to the entire market, or by a differentiated strategy in which a separate marketing mix is offered to each segment. Discuss how buyer behavior affects marketing activities in different situations in light of the assigned companies (Pass) Buyer Behavior In addition to understanding the needs of your customers, you also need to understand what motivates them to purchase, and how you can influence the buying process to ensure that your products or services are on the shopping list. Understanding your customers will help you to develop and distribute your product, as well as getting the right price point and developing successful promotional activities. The psychology of the buying process has been widely studied, and no matter what size your business, knowledge of this process can help you become more successful. Both businesses and consumers exhibit patterns of buying behavior. The business model is less open to debate as your business customers will almost certainly have some formalized process of buying in place. Your task is to understand the process and match your marketing activities to the different stages of the process. This means that the customer will receive the right kind of contact at the right time. Marketing in Dominos: Marketing is based on the principle of customer satisfaction. This is the foundation for the environmental marketing approach of dominos. Environmental product claims in advertising, promotional material and on packaging are in accordance with legal requirements, based on solid scientific evidence and used in a serious and reasonable manner. Their aim is to minimize wastage in communication, publicity and promotional material, in particular through more precise targeting of marketing activities. Consumer promotions and merchandising material such as consumer offers, in store promotions, display material, leaflets, printed matter, etc. take environmental aspects into account. This means due consideration of environmental impact in selecting both materials and printing methods. In distribution, energy efficient and pollution controlled methods are encouraged wherever possible. The attractiveness of ads may attract consumers Strong brand image also help in attracting customers that influence their buying behavior. Quality of product its price packaging also influence buyers behavior The distribution channels, the placement of products also influence the behavior. 3.1 Describe how products are developed to sustain competitive advantages . Now a days technology is improving so as baking and heating ovens will be of new and efficient technology and will provide efficient service. Due to new technology there are new ways of marketing like internet; telemarketing and the organization can advertise their products with much more faster pace. Computer based customer data that is MIS (managing information system) helps in collecting customer data, daily transactions, future forecasting and decision making. New vehicles will make their service more efficient. Dominoz pizza is the market leader in providing different products of pizzas as there are many competitors in this sector. There good image makes the organization more strong. Dominoz pizza is providing good taste, quality products with qualified staff, good atmosphere and hygienic environment. They are specialized in pizzas. Motivation level of staff is very high which make the organization more prosperous. They are ISO (International Standard Organization) certified. They have enough resources for operating different activities of the organization. They are providing free home delivery service. Another big Strength and even a Competitive Advantage is the fact that they have a full service restaurant as well as delivery services. Most of Dominoz pizzas competitors do not have restaurants. Because of the restaurant, Dominoz pizza can market too many different segments that other pizza chains cannot. However, the fact that Dominoz pizza does have a restaurant to run is also a weakness. Dominoz pizza has higher overhead costs, due to the restaurant that other competitors dont have to deal with. Another result of higher overhead costs is higher prices Dominoz pizza must charge. Obviously, Dominoz pizza is not the low cost producer. They rely on their quality pizza and good service to account for their higher prices. They are providing less range of products comparatively with high prices. They are more focused on Western taste instead of Eastern. New markets can be explored and new opportunities they can gain. Dominoz pizza can come up with the new products considering the Eastern taste of the people as like McDonalds . Diversification of new products can increase their market share. They can reduce their prices because of more resources. 3.2 Explain how distribution is arranged to provide customer convenience Distribution It refers to the best place to offer program. That is the place where it is located and through what channels are we distributing programs and the competitive advantage lies in distribution. The Dominoz pizza islamabad is situated in blue area.. Secondly the catchment area is of a specified minimum size and within a given drive time to the site. Distribution The type of distribution channel used by Dominoz pizza is the direct channel. The direct channel is successful when there is an extremely large market that is geographically dispersed. The direct channel is also useful when there are a large number of buyers, but a small amount purchased by each. Dominoz pizza uses three different methods of selling its products directly to the market. The first method of distribution used by Dominoz pizza is Home. Office delivery. Customers can call Dominoz pizza ahead of time, place an order, and the order is delivered to the customers home. Another method of distribution is for customers to dine-in. Customers can go to the nearest Dominoz pizza, place an order and either leave with the order or eat at the restaurant. One of Dominoz pizzas largest competitive advantages is its restaurant style facility. Dominoz pizza offers a clean place to sit down and enjoy the variety of pizzas, salads, and sandwiches in a fun, family atmosphere. The third method of distribution is to order Online. Selective County Customers can now go on the Internet and place an order for Pizza. This method is useful because it allows customers to view the entire menu, download any special coupons, and order without having to disclose any credit card numbers. 3.3 Explain how prices are set to reflect an organizations objective and market conditions. Pricing Strategy The level of competition a business faces determines its pricing strategy. Sometimes a business has the scope to set its price and sometimes a business cannot. When a business has the scope to set its price there is a number of pricing strategies or policies it might choose. As there are no such competitors of Dominoz pizza which could compete with the quality of pizza produced at Dominoz pizza, therefore, the pricing strategy adopted by Dominoz pizza is market skimming. Dominoz pizza has adopted this pricing strategy as they want to hold maximum share of the market by maximum profit. This is a golden era for Dominoz pizza, as there are no competitors and hence, Dominoz pizza is free to charge any price they want. They are charging higher prices due to the uniqueness of the product. They satisfy the target market as the food quality is worth the price paid. The pricing strategy is not just to get the worth of quality but also to gain maximum profits before any competitor enters becau se then Dominoz pizza will have to change its pricing strategy. Although the prices would be lowered with the new entrants in the market but not to a greater extent as the quality food products are not home-produced. They are imported from different countries keeping in view the best Quality. 3.4 Illustrate how promotional activity is integrated to achieve marketing objectives Promotional Activity This forced competitors to look for new methods of increasing their customer bases. Many pizza chains decided to diversify and offer new non-pizza items such as Buffalo wings, and Italian cheese bread. The current trend in pizza chains today is the same. They all try to come up with some newer, bigger, better, pizza for a low price. Offering special promotions and new pizza variations are popular today as well. For example, chicken is now a common topping found on pizzas. In the past, Dominoz pizza has always had the first mover advantage. Their marketing strategy in the past has always been to be first. One of their main strategies that they still follow today is the diversification of the products they offer. Dominoz pizza is always adding something new to their menu, trying to reach new markets. For example, in 1992 the famous buffet was launched in Dominoz pizza restaurants worldwide. They were trying to offer many different food items for customers who didnt necessarily want pizza. Another strategy they used in the past and are still using is the diversification of their pizzas. Dominoz pizza is always trying to come up with some innovative way to make a pizza into something slightly different different enough that customers will think its a whole new product. For example, lets look at some of the pizzas Dominoz pizza has marketed in the past. In 1989, Dominoz pizza introduced their Pan Pizza, which had a guarantee of being ready to eat in 5 minutes when dining at Dominoz pizza restaurants. In 1994, they introduced the Bigfoot, which was two square feet of pizza cut into 21 slices. In 1995, they introduced Stuffed Crust Pizza, where the crust would be filled with cheese. In 1997, they marketed The Edge, which had cheese and toppings all the way to the edge of the pizza. Currently, they are marketing The Big New Yorker, trying to bring the famous New York style pizza to the whole country. 3.5 Analyze the additional elements of the extended marketing mix People The employees in Dominoz pizza have a standard uniform and Dominoz pizza specially focuses on friendly and prompt service to its customers from their employees. The employees are part time workers and full time workers (not a policy). The aprons of the employees distinguish them as Dominoz pizza workers. Process The food manufacturing process at Dominoz pizza is transparent and hidden (the whole process is not visible to the customers). Physical Evidence Dominoz pizza focuses on clean and hygienic interiors of its outlets and at the same time the interiors are attractive and the Pizza maintains a proper etiquette at its joints. The design, furnishing, lighting, layout and decoration of the Pizza chain as well as the appearance and attitudes of its employees will influence customer perceptions of the service quality and experiences. Now another component of the service experience can be the Eviction Model which illustrates the various invisible and visible factors which influence the customers experience. 4.1 Recommend marketing mixes for two different segments in consumer markets Segmentation Main segments which Dominoz pizza has captured are the combination of higher incomes and dual career families , due to higher income consumer have more disposable income , allowing them to eat out more often . Dominoz pizza holds the most market share in the Pizza industry, the perceived quality and service of the company will help to ensure a better the average chance at a successful introduction of a new product. The introduction of a product that keeps with today trends is also important to reduce the risk of failure. Dominoz pizza maximum market segment is younger generations. These generation ranges from 12 to 30, the overall spending of these generations is mostly on non essential items, the higher amount of spending has been done on eating out.